Indian saree , often called as “The six yard wonder “ is an important symbol of India 's rich heritage and culture. For a Long time, saree has been the the bedrock of Indian attire and a dress for all seasons - be it in the home or at the office, weddings or parties. Sometimes, edgy and sometimes composed, the sari has donned many avatars over a period of time.
Types of Sarees
The Indian saree comes in various types, designs and fabric types. Each region of India is known for its distinctive weave when it comes to sarees.The saris most favoured by Indian women originate from three regions - Varanasi in northern Uttar Pradesh state, Chanderi in central Madhya Pradesh and Kancheevaram in southern Tamil Nadu. The different types of sarees that are usually sought after are zari sarees, kanjeevaram sarees, silk sarees, brocade sarees, sari bazaar, mysore silk, paithani saris, banarsi sarees, bridal wear sarees and woven sarees.
Challenges
Top fashion gurus say that the sari is fast being cast aside in favour of skirts, dresses, tops, jeans and trousers. Spoiled for choice with easy-to-wear western-style clothing, Indian urban women are discarding the traditional Indian sari en masse. The comfort of western cloths and the wide option one has due to the competing brands, the market segment of Indian saree is fast shrinking.
In 2009 Times magazine did a special story titled “The Dying Art Of Sari” . The slow growth was attributed to the change in lifestyle in today's fast paced scenario. The journalist's parting comments “It's exiting the stage slowly and almost imperceptibly, with the exception perhaps of Indian soap operas, in which every woman is dressed in an impeccably ironed and draped sari .... Of course, everyone knows that's not real life.” sums up state of the industry to a large extent.
Past Perfect, Future Imperfect !
The success of an attire depends on many factors including the ease of wear, options available and the price etc. Indian saree fails on the very first factor.Many fashion designers second the fact that saree is a difficult attire to wear and takes a lot of time to drape .In today's fast paced life, it is simply not possibly to wear sari on an everyday basis.
This fact is also acknowledged by many Indian saree exporters. They say that today Indian Women are experimenting with western attires due to the ease and practicality of such clothes. These days women prefer the ease of wearing and it will be difficult for the sari to survive as an everyday garment.
Indian Saree is Staging a fight back
Indian saree exporters insist that the sari is still as relevant now as it was before. The only difference is that it has now made the transition to the party circuit or occasion wear sometimes even beyond recognition (due to new designs).
Many Indian saree exporters stress on the fact that the indian saree is not under the threat of extinction. It will be used for the years and years to come probably as a special occasion wear, evening or wedding wear. Needless to say, These exporters are not just creating market for their products overseas , they are also making an attempt to save a slowly dying Indian tradition.
PS: If you are an Indian saree exporter, get your online catalogue today and make profits by tapping the business queries being generated on the web, 24/7. To know more click on Indian saree exporters.
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