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What B2B Client Wants : The 2011 Wishlist

Many people look forward to the new year for a new start on old habits. ~Anonymous


As 2010 is about to sign off, I decided to step back a little , introspect and analyse a few things from a client's point of view. The main concern which came to my mind was - What is it that exporters, manufacturers and suppliers really expect from a SEO campaign. I thought of it as a compelling reason to write because of the industry wide rising mismatch between a client's expectation and a SEO' deliverability . Below are the few points, which i could thought of, from a client's perspective, feel free to add yours in the comments.


Lower CPC and a Higher ROI

Getting a client ranked for his set of keywords organically, is getting tougher with each passing day. The next most exercised option is using adwords or other cpc campaigns . The problem area remains the constant struggle to set the price right and give a client, the best possible ROI . Easier said than done ! Industry insiders say - To combat high cost of advertising, marketers will have to double down on match type and negative keyword management, resort to campaign structure optimization to lower costs and increase conversion rates.


More Effective Usage of Social Media

A hush hush dictum among b2b portals is that - social media isn't for them. But, what they also agree to is - Social media is the future. Google is going social (full throttle with google.me), facebook is acquiring more serious users and Linkedin gives a great chance for informal business networking. What a B2B Client really want is -
  • Result oriented Serious Networking
  • Measurable ROI for SMO campaigns and
  • A better product positioning/ branding.


Honest Reporting. Action Oriented Measurable Insights

Statistics hide more than they reveal. Clients don't just wish to see what is good, they also wants to know what is going wrong with their site. Clients needs to be told about their conversion rate, conversion path and the conversion funnel. As avinsh kaushik puts it - reports should reveal the - “Golden Insights” which in turn should lead to actionable data and course correction steps.


Genuine Queries/ Qualified sales

It's a gospel truth that - most of the clients really don't care about the visits, visitors or goals achieved. What they care about most is genuine queries or actual sales! The big question is - How many B2B Portals are able to generate qualified sales or genuine leads? The client isn't spending his hard earned money for just an increased set of visitors or a better keyword ranking. The client means business. SEO companies should have a long term focus and take individual ownership for generating more business opportunities for their clients.


The After Thought

B2B industry is unique and has its fair share of challenges, opportunities and many areas of concern. It is really up to the SEO companies to rise up to the occasion and start delivering as per their client's expectations or else they will get rolled over by their better competitors in this rapidly changing scenario.


PS: Attention Indian exporters suppliers or manufacturers, get your online catalog today and make profits by tapping the business queries being generated 24/7 globally on the net. To know more , click on b2bportal


Handicrafts Exporters Have High Hopes From 2011

This week while tracking the growth of Indian handicraft industry, I came across two important news stories and one interesting phrase. The first story highlighted that the handicraft industry over exceeded its annual target and is now among the quickest sectors to move out of recession. The target of 990 million dollars was surpassed convincingly as this year's handicrafts exports turnover was around 1024 million dollars. Quite understandably, the government of India, too has revised the handicrafts export target upwards for the current fiscal .


The second story which caught my attention was that the Indian government is all set to provide more incentives to some of the “not to strong” sectors including the handicrafts industry. Even though the handicraft sector did achieve its target, it still remains one of the most fragile sectors wherein the growth is not comprehensive or stable. Sources say, the measures will be announced in the mid of January.


An industry-wide performance analysis done by the Government of India has revealed that labour intensive sectors such as apparel and handicrafts, need additional measures for growth consolidation before they could become self sustainable in the long run.


All this drives across one point that the current Indian government is quite serious about the issues of small to mid level industries and is taking up aggressive measures to address their concerns.


As of now, the value of Indian handicraft exports is not very significant, however, it still remains one of the big source of employment. The US continues to remain the largest market for Indian handicraft exporters, followed by the UK. The US and EU together account for 70 per cent of the total handicrafts exports from India.


The Indian handicrafts exports were hit hard due to the global economic slowdown. Almost after 11 months of gloom, exports turned positive from September 2009. In all fairness, we can say that, by the end of 2010 the handicraft industry is poised for some serious growth and position itself as an important player in the world market.


At the start of this blog I also talked about an interesting phrase; here it is 'Hammocks to Switzerland, pottery to Greece'. This seems to be the new mantra adopted by Indian handicrafts exporters, which loosely means exporting Indian crafts to newer destinations.


There is something about the end of December that gives everyone a ray of hope that the next year may change their fortune for good. With all the measures that have been announced or are yet to be announced, handicrafts exporters expect better and more profitable 2011.


PS : handicrafts exporters get your online catalog today and make profits by tapping the business queries being generated across the globe on the web 24/7 . To know more , click on Indian handicrafts manufacturers

Leather Exporters Achilles Heel : Currency Fluctuation

How you respond to the challenge in the second half will determine what you become after the game - winner or a loser ~ Louis Camuti


As reported earlier weakening Euro is now emerging as a chief cause of concern for the Indian leather exporters. It can cause a downward fall of the leather industry and holds the potential to reduce it's growth by 10% out of the projected figures. Repeated advisories were issued (to avoid long term contracts) and feelers were sent to the government to look into this, but unfortunately there wasn't any timely action taken.


One of the main reason for such a huge negative impact of Euro weakening is that almost 70% of Indian leather products are exported to Europe. No wonder, there are apprehensions that if corrective actions are not taken soon, this crisis will have long term impact on the currently thriving leather industry of India.


Media reports suggest that India's leather industry, which was already hit by the global economic slowdown, had experienced a downfall spree for about 18 months before showing a positive growth of 17.94 % in the current fiscal year.


The clouds of recession seems to have drifted from US to Europe and many major banks are wobbling in self created financial mess. Euro has lost its stability and a worst case scenario could be a repeat of wall street like meltdown.


As Indian economy is on the recovery mode, the government of India is thinking about withdrawing some of the stimulus packages provided during slowdown which could further complicate the problem for these exporters.


On the brighter side, some of the research reports indicate that despite the current challenges faced by leather industry it can still eye a 15% rise in export, somewhere around $3.8 billion in FY11. These reports further suggests that despite the gloomy prediction about the European market, leather industry should be able to maintain its double-digit growth in the upcoming months.


Though many exporters don't agree with the findings, analysts say that such a situation has given an opportunity to Indian exporters to venture outside safe harbours with a long term view.


They further substantiate their claim that high growth of the leather industry is possible due to the recovery in major export destinations (except Europe), price advantages provided by Indian exporters and buyers’ de-risk strategy of reducing dependence on China.


Even though currency fluctuation remains our exporter's achilles heels, we hope that the Indian leather exporters will be able to counter this challenge and emerge stronger from this.


PS : Leather accessories exporters get your online catalog today and make profits by tapping the business queries being generated across the globe on the web 24/7 . To know more , click on leather products exporters

Indian Artificial Jewelry Market Wary Of Chinese Chequers

“The arts are an even better barometer of what is happening in our world than the stock market or the debates in congress.” - Hendrik Willem Van Loon


Chinese Premier, Wen Jiabao's visit to India has not been hailed as a success despite of the quantum of deals signed - 48 agreements worth over USD 16 billion. Had it been any other country the media would have gone into self congratulatory overdrive, highlighting India's increasing stature in the world trade, however this time the missing euphoria was quite noteworthy.


China is our biggest trade partner, yet it remains the most fickle minded one. Reports keeps on pouring every now then about the heated border disputes, china's usage of Pakistan to counter our increasing military economic stature, leaves this relationship cold & dry and doesn't allow it to grow beyond suspicion.


Many small traders have questioned the need of allowing Chinese companies to operate in India when they do not get similar gestures that easily. Chinese companies are notorious for flooding the markets with their dirt cheap products and slowly overtake it as their monopoly. One of the worst hit segment due to this heavy influx is our very own artificial jewelry industry. Many of the artificial jewelry exporters echo the sentiment that in the name of globalization, their domestic market is getting ruined and the government of India has remained a mute spectator so far.


India is one of the hottest market for all the manufacturers and suppliers across the globe due to their young spending power, which is open to experiment and has got handsome disposable income. Chinese companies are trying to en-cash this opportunity by offering their latest designs at never heard before prices. Indian artificial jewelry are certainly low on the technological front and their designs do not boast of that kind of variety which is offered by others. Many traders feel that due to Chinese invasion their right to exploit their domestic market first has been denied in the name of economic liberalization.


Industry insiders suggest that the objections of Indian artificial jewelry makers are valid and they are being denied the home advantage. On second thoughts, they also add that, they themselves are partly responsible for the current mess. Analysts further say that these manufactures have two options in front of them, either to moan in pain and keep complaining about government's policies or to understand the need of the time, break the shackles of the old mindset, try to acquire new technology and regain the lost market solely on their merit.


Despite of all the arguments and counterpoints , the big question remains - Would the Indian artificial jewelry manufactures really be able to stand up to the occasion and deliver? I guess only time would be able to answer it, however, what is crystal clear is - unless our artificial jewelry makers adapt to current changes rapidly, it would be tough for them to survive the Chinese onslaught!


PS: If you are an Indian Artificial jewelry exporter get your online catalog today and make profits by tapping the business queries being generated across the globe on the web 24/7 . To know more, click on Artificial Jewelry India.

The Top 7 Jewelry Trends of 2010

Trends, like horses, are easier to ride in the direction they are going. - John Naisbitt


Its the same time of the year wherein the yearly round ups make their way to the news headlines. Twitter, Facebook and Google have just released the top 10 trends observed on their site. While I was going through that, I just thought of compiling a list of top 7 trends observed in our very own jewelry segment, in 2010. The trends are as follows :


High Demand of Sterling Silver jewelry

As the gold prices soared to new heights, sterling silver made a remarkable comeback as one of the sought after fashion trend which went on to become stronger with each passing month. More and more jewelers and jewelry manufacturers are experimenting with sterling silver and have confirmed the strong continuity of this trend.


The bolder, The better - Mantra

It was not just the Bigg Boss which went to become bolder and successful, the jewelry designers too tried to encash the trend. From big cocktail rings to stack of big bangles, bold jewelry styles were flaunted in almost all the party circles. As more and more people are shedding their inhibitions and experimenting with new looks , bolder designs are here to stay.


Consolidation of Key pendants

In the early 2009, key pendants arrived with a bang and became unpredictably popular among the masses. In 2010, this trend got further consolidated and got a wider appeal. A noteworthy observation was the use of this pendant more in gold than any other traditional metal.


The Return of Dangling earrings

Dangling earrings made a grand comeback and were appreciated both by men and women alike. These types of earrings made a unique style statement and added a glamorous look to the overall persona of a women. This trend seems to have longer shelf life and is expected to remain favourite even in 2011.


Metallic Jewelry - Everyone's delight – During the downturn, as the price of other precious metals sky rocketed, punk jewelry got a renewed demand. Bronze, copper and brass became the new eye candies. One more reason for their popularity was their ability to be easily textured which made them a hip jewelry to wear. Jewellers, took creative freedom and gave their buyers a whole new set of designs to adorn their bodies.


Large cuff bracelets: The Gatecrashers – This was a surprise entry and was spotted in most of the upmarket fashion circles . This great accessory worked fine with almost any outfit. Any type of hammered metal like gold or bronze as a bracelet, seemed like a must have by the end of the year.



Nature-inspired Accessories: New Kids on the block – When the entire world has started singing the - Go Green anthem, how can the jewelry industry be left behind? Accessories like snake rings and cuffs, leaf designs, green, yellow and brown gemstones and natural stones were spotted in many high profile fashion segments.


Overall 2010, did not give any path breaking trend even then these trends helped the debt ridden jewellery industry to bounce back and make quick recovery. As they say, "Don't follow the trends, Start them!”, we hope that 2011 will throw new exciting fads with a longer shelf life.


PS: Sterling silver jewelry exporters , get your online catalogue today and make profits by tapping the business queries being generated on the web, 24/7. To know more click on Silver Jewelry exporters


Jute Products Manufacturers Unflappable Amidst Crisis

The Jute industry in India is going through turbulent times and is looking for long term solutions from the industry leaders.The jute sector in India occupies an important place in our economy as it provides direct employment to about lakhs of workers and supports the livelihood of around 4 million families.


As per the last statistics available, jute exports are to the tune of nearly 1000 crore INR. So far, the government support has remained perennial, as the Jute Sector has usually been included for special attention in its policy framework.


The jute industry has usually been on a roller-coaster ride and its growth seems uncontrolled and unregulated which often reverses the good steps taken. To shed some light on the woes of the jute manufacturers, lets begin with Bengal where in the jute mills are losing Rs 900-1000 per tonne on jute bags owing to a faulty calculation made by the Jute Commissioner's office. The mill owners have claimed that between July 2009 and August 2010, the industry has lost around Rs 42 crore.


As per the news report, the mill owners are being forced to buy low grade jute at high price and sell the manufactured jute bags to the government at low prices.


It is worth noting that 35-40 per cent of the total jute bags produced in the country is purchased by the government through different procurement agencies.The Food Ministry has so far refrained from taking any decisive stand saying that that the issue is solely under the domain of the Jute Commissioner (JC), considered to be the custodian of jute industry.


In another setback to the jute industry, the Central Board of Excise and Customs (CBEC) has turned down a proposal made by the Union Ministry of Textiles (MOT) to restrict about 450 odd sugar mills across the country from packing sugar in plastic bags replacing jute bags .


This is despite the recent decision of the Cabinet Committee on Economic Affairs (CCEA) which had ruled out any dilution in the Jute Packaging Materials Act (JPMA) of 1987 that makes it mandatory for packaging of 100 per cent of food grains and sugar produced in India in jute bags.


Understandably, the jute manufactures are in deep anguish and intend to take the legal course as their sources of demand are diminishing with each passing day.


However, all is not lost for the jute exporters and suppliers as the centre is expected to finalise the much awaited ‘National Fibre Policy’ by the end of this year. That will remove the disparity in taxation and pricing of various fibres in the country.


Industry insiders say that, the proposed policy is expected to iron out the disparities in taxation structure and pricing with a comprehensive policy on exports and will help the Indian textile industry (including the jute industry) to recover its share in the global arena.


As one of the jute bags exporter sums up the whole scenario by saying that - “a lot has been said and a lot of assurances have been given, now its the time to see what exactly are they able to deliver and how soon...”


It certainly seems like a testing time, not just for the jute manufactures but also for our policy makers.


PS: Jute product exporters , get your online catalog today and make profits by tapping the business queries being generated on the web 24/7. To know more click on jute products manufacturers

B2B Portals increase their Social Media Presence

While you are destroying your mind watching the worthless, brain-rotting drivel on TV, we on the Internet are exchanging, freely and openly, the most uninhibited and shocking details about our "CONFIG.SYS" settings.” Dave Barry


Jokes apart, The first big info war is on. Freedom of speech is fighting with government's veil of confidentiality.


No matter whose side you are on, that (the) matter of fact is you have been drawn into the first virtual world war. The hacktivists says, freedom of speech is a birthright and what they are doing is a peaceful protest – as putting down a site doesn't involve any bloodshed though the US Government begs to differ. Their counter point is the repercussion of these leaks endangers many lives and holds the potential to change the entire political atmosphere across the globe.


If you look at the anatomy of this warfare, the battle field is the internet hot properties - social media sites, blogs, articles, forums and the troops are individuals like you and me. If social media could help an underdog like Obama, win the US presidential elections, it holds the potential to alter the geographies by flaring up emotions at the ground level. Look at the common thread, social media holds the most important virtue - it can influence the perceptions, it can tell you the pulse of a common man, it can give you invaluable insights into what people think and feel about on all the possible topics.


Just step back for a while and decide for yourself, if internet is on the verge of becoming a dominating mainstream media, where no one can remain a mute spectator, everyone can participate, raise their voice and make themselves count.


Facebook has more than 500 million members, Linkedin claims to have 85 million members- all voicing out what they want, what are they interested in and what are they looking for. Companies can use this tonnes of free information to drive up their profits.


HOW? When in Rome, do what Romans do! When your customers are going online, you need to have your online presence too, when the business communication is becoming a bit casual, stop using age old business jargons, show a friendly human face to the end users, engage them, talk to them and create a goodwill for your company.


Buyers don't trust TV or radio commercials, (its a hyped up pitching of one's product), they don't rely on yellow pages, it just gives them a company's name and number, the net gives a buyer a non partial review, real time user's experience and helps them, make better judgement about their purchase.


What about the B2B segment? Indian exporters, manufacturers use b2b portals, online marketplaces to promote their products and services, apart from participating in trade shows. As the number of such users is increasing phenomenally, it further confirms the fact that b2b industry too is using the net to drive up its profits. Remember, if you are not on the net you are incurring losses by losing a big chunk of your potential customers.


PS: Attention Indian exporters supplier or manufacturer, get your online catalog today and make profits by tapping the business queries being generated across the globe on the web 24/7 . To know more , click on b2bportal

Costume Jewelry Exporters Eyeing Better Profits Next Year

The difference between false memories and true ones is the same as for jewels : it is always the false ones that look the most real, the most brilliant. ~ Salvador Dalí


Wikipedia defines costume jewelry as - “ Jewelry or ornamentation to complement a particular fashionable costume or garment. It was intended to be fashionable for a short period of time, out date itself, and then be repurchased to fit with a new outfit or new fashion style.” Over a period of time costume jewelry has been able to carve its own niche as a jewelry segment and now, is on the must have list of even the upmarket high class, who used to detest it earlier.


On the business front, costume jewelry manufacturers are located throughout the world, with a particular concentration in parts of China and India, where production of costume jewelry is a full fledged small scale industry.


Recent Threats

Retailers profited from consumer extravagance in the past, but were seen struggling, when they had to deal with more conservative buyers, in the midst of recession. Recession caused consumers to scale back on their heavy spendings and jewelry was one of the first casualty of this spend cut. Historically, too whenever the demand for jewelry has dwindled, it has signified the slowness in economy.


Present scenario

After the downturn, costume jewelry is experiencing a kind of resurgence that hasn't been seen for a long long time. Post recession, every market research firm has predicted a huge surge in demand and high sales. With personal finances back in order, new trends are being observed like a renewed demand for massive, dramatic and heavy metals along with antiques, vintage collection like - over-the-top rings, enormous hoops, chandelier earrings etc.


Opportunity

Now that the downturn has been reversed, It is entirely up to the jewelry manufacturers to maximise their profits under the current circumstances. Costume jewelry manufacturers earlier used to resort to the traditional wholesaler-retailer nexus to supply and distribute their products. Now with the arrival of web they have been exposed to plethora of opportunities which gives them ample alternate routes to sell & market their products worldwide.


Challenges

Though the sun is shining bright on the costume jewelry, there are still few dark clouds. There has been considerable controversy in the western countries over the lack of regulations in the manufacturing of such jewelry items. These issues range from human rights concerning the treatment of labour, to the use of technology in which potentially harmful chemicals become side products of production. So far the cliché has been that the developing countries are trying their best to address these issues.


Conclusion

Under the current scenario all the exporters and suppliers are going full throttle towards production and distribution and the costume jewelry industry is expected to bounce back quickly. Also, it would be highly interesting to see how Indian costume jewelry makers are able to meet the challenges and consolidate their position in the jewelry market.


PS : If you are a fashion jewelry exporters get your online catalog today and make profits by tapping the business queries being generated across the globe on the web 24/7 . To know more, click on costume jewelry exporters.

Top 5 Trends To Watch Out For The Handicrafts Industry In 2011

A guy walks up to me and asks 'What's Punk?'. So I kick over a garbage can and say 'That's punk!'. Then he kicks over the garbage can and asks “That's Punk?', I say 'No, that's trend!'” -

Billie Joe Armstrong


News reports confirm that India's handicrafts industry is in a healthy state and is poised for further growth. As last heard, India's handicraft export grew by about 19 per cent (approx. over $154.16 million) in May, thanks to the increasing demand from the US market.


Another report confirms the surge and even predicted that buoyed by an increase in demand from the US and Europe, India's handicraft exports may even touch the Rs 10,000 crore mark in the current fiscal year.


Among such rosy predictions we decided to delve deep into the so called forecasts and do a reality check ourselves for the upcoming trends and challenges. Below is a sneak peek on what can Indian handicrafts exporters expect in the upcoming year.


Use of protectionist measures from the western economies

Loss of employment, crashing markets and dwindling economy will result in open advocacy of protectionist measures in the next few months. The concept of Globalization would be challenged by it own very founding fathers.


Aggressive Chinese intrusion

China is on the rise. Its manufacturing units are more than prepared to flood the market with their surplus product, in an attempt to change the rules of the way trade is conducted worldwide.


Demand for non controversial work conditions

Developed countries will use this as one of the weapon from their artillery to counter the industrial growth of developing economies. This holds the potential to create a major stand off among the world leaders specially at the G-20 meet ups. In addition to that, businesses will be encouraged (with more intensity) to use greener technologies and cleaner resources to manufacture their products.


Heavy usage of social media / online promotion

More and more companies will create their online presence. Usage of social media will gradually speed up and push companies to change the way they conduct their business over the net. SEO will find it more challenging to maintaining their clients reputation online.


Emergence of demand for indian goods specially from the new locations


So far the US and EU together account for 70 per cent of the country's handicraft export. However the slump in economy has challenged the power equations across the globe resulting in emergence of new locations with growing buying power. Make no mistake , new markets like Latin America, Africa and Eastern Europe are the next exciting names to do business with.


Conclusion


Overall the picture looks somewhat balanced, reflecting upon the upcoming challenges and showing a ray of hope as well that a solid platform has been setup for Indian handicrafts exporters to take on the world stage. Hope 2011 prove to be an exciting year for the Indian handicrafts exporters and their sales surges to record levels.


PS : handicrafts exporters get your online catalog today and make profits by tapping the business queries being generated across the globe on the web 24/7 . To know more , click on handicrafts manufacturers

Sterling Silver Jewelry Exporters Optimistic For 2011

Silver, like any other commodity, has an intrinsic value, which is not arbitrary, but is dependent on its scarcity and the quantity of labour bestowed in procuring it - David Ricardo


Metals don't lie, at least not in the commodity market. Experts believe that silver will rise exponentially in the next few months. The rise in the price would remain a matter of intense debate both for the investors and the jewelry makers. A recent report released in UK observed that - " This year’s consumer demand has already reached its all-time high, which is 5% more than last year’s volume. In 2010, jewellers bought 10% more silver while the industry increased its consumption by 18% as compared to 2009."


Many forecasters believe that investing in silver may turn out to be more profitable than investing in gold, shares or government bonds. Since the beginning of 2010 the price on silver has gained 46% , delivering better ROI than other metals, including gold.


Sterling silver jewelry manufacturers are unanimous about the surge in demand and are keeping their fingers crossed in anticipation of higher profits. However, a small section of exporters also fear a backlash, in case the price reaches beyond the affordable limits.


Trade pundits acknowledges that Indian silver jewelry has become a hot property among the fashion lovers worldwide. Most people prefer to go with classic and modern designs which not only compliment their looks but also helps them make an original style statement. The young spenders usually prefer funky designs and styles specially in sterling silver necklaces, watches, silver bracelets and earrings.


Industry insiders also add that in 2011, there would be specific demand for silver chains and interlocking hoops. Though some experienced jewelry makers suggest, as has been the case in the past, ethnic influences would continue to remain strong.


Celebrities from all over the world can often be seen flaunting their sterling silver masterpieces giving a huge push to the already rising demand of silver jewelry. With the availability of new funky themes and unique designs, it has carved a niche of its own in a short span of time. It can be said with great conviction that, sterling silver jewelry has succeeded in setting up new benchmarks in the world of jewelry industry.


On the domestic front, most of the research reports and expert's opinion have painted a bright picture for Indian silver jewelry market. Indian silver jewelry exporters too are confident of better prospects next year. It would be of great interest to watch if their performance actually lives up to the expectation in 2011 .


PS: If you are a sterling silver jewelry exporters , get your online catalogue today and make profits by tapping the business queries being generated on the web, 24/7. To know more click on Silver Jewelry suppliers.



Fashion Accessories Suppliers Raring To Sell Online

The Internet is the first thing that humanity has built that humanity doesn't understand, the largest experiment in anarchy that we have ever had.” - Eric Schmidt, CEO - Google


On 17 Nov 2010, Google announced its foray into the online fashion industry by launching Boutiques.Com – A fashion centred search platform, which lets its users find and discover fashion goods/ accessories through a collection of boutiques customized by celebrities, stylists, designers, and fashion bloggers.


Experts say that, Google aims to become the first stop for online shoppers of apparel and accessories. As expected, Boutiques.com doesn't sell the items on its own , it just guides the users reach the best possible purchase decision with the help of multiple parameters and its internal algorithm. The products listed, comes from hundreds of online merchants such as Ralph Lauren, Steve Madden and Juicy Couture and boutiques.com directs the shoppers to original merchant's sites when they are ready to make a buy.


The big question many fashion industry experts asked – Why is Google taking such active interest in such a niche market. The fact of the matter is that, the online fashion market is a rapidly growing segment and is touted as the next big thing in the world of e commerce.


The retailers along with fashion labels have realised that now is the time to jump into the bandwagon and profit by becoming early adapters otherwise they will remain behind in the race and watch a golden opportunity being missed by a whisker.


Many fashion business houses including the exporters and manufacturers are trying to evaluate the pros and cons of such services and how much can they benefit from the same (after the hype).


Fashion accessories suppliers are more excited about this as their stuff like jewelry, gloves, handbags, hats, belts, scarves, watches, sunglasses is a relatively easy proposition to sell rather than the actual dresses or other high end products. These accessories have a predefined and widely accepted shapes and size and doesn't need too much of a - personal look and feel experience, making it an attractive segment to sell/promote online.


Fashion accessories industry has given a thumbs up to Google's initiative with a general feeling that it might become a turning point, in the times to come for the e-commerce industry. As Google itself say that - market for soft goods online is growing tremendously, its time for the fashion pundits to take a pro active approach and laugh their way to the bank.


PS : If you are a fashion accessories suppliers get your online catalog today and make profits by tapping the business queries being generated across the globe on the web 24/7 . To know more, click on wholesale fashion accessories.

Indian Handicrafts Exporters Awaiting Their Gold Rush

Every decade needs its own manual of handicraft. - Liberty Hyde Bailey


The latest buzz in the Indian handicrafts market is about the recent revelation that, the handicraft industry stands at $100 billion worldwide and India has just 1.2% of this market. Rubbing the salt on the wounds is another fact that, China, Indonesia and Vietnam are the biggest three exporters of handicrafts, across the globe.


Even though Indian handicrafts industry is showing signs of improvement (the first half of the current financial year was $1.07 billion, about 24 per cent up from $864 million achieved in the first half of last year), the matter of fact is - it is still miles away from the coveted top 3 slots. Union Textiles Minister Dayanidhi Maran recently announced that his Ministry would give top priority to put together schemes and other initiatives to promote marketing of handicrafts and handloom products. His ministry has set an export target of $2.2 billion, exclusively for handicrafts segment.


Many small exporters, owe their under performance to three main factors: unavailability of information regarding market demands, their small size and use of obsolete machinery /technology.


India has many USPs to help it become one of the major exporters globally. These factors are


  • Easy availability of labour, that too at at cheap price.

  • Easy availability of raw materials.

  • High domestic consumption.


The handicrafts industry provides livelihood for more than six million artisans out of which a big share is constituted by women artisans usually from the weaker sections of the society.


US, Canada, France, Britain, Italy, and Germany have been the biggest importers of Indian handicrafts products. One of the encouraging sign, is the development in sectors like retail, real estate etc. which has increased the demand for the handicraft products in the urban sector.


Despite of all the positive signs which we have discussed above, there are some problem areas as well (mainly with the small scale handicrafts segment )


  • Lack of application of new technological innovations despite of awareness.

  • Lack of funds for setting up handicraft firms/factories etc.

  • Inability to stay in touch with the ever changing trends and market demands.

  • Lack of adequate infrastructure.

  • Image problem - The industry is confined to small cities and rural areas and is not considered a lucrative career option.


Slowly but gradually things are improving in the indian handicrafts sector. With the renewed interest from the present government, the Indian handicrafts industry seems to be well on its way to speedy recovery. Corporates too have started taking keen interest in the handicraft sector which would further accelerate its growth. Many handicrafts exporters are also using online media as a distribution channel for tapping the western market. Hopefully in the times to come, Indian Handicrafts Exporters would be able to script one of the remarkable success stories of all times.


PS : Indian handicrafts exporters get your online catalog today and make profits by tapping the business queries being generated across the globe on the web 24/7 . To know more , click on Indian handicrafts manufacturers

Carpet Suppliers on a Roller Coaster Ride

Recently, the India's Ministry of Textiles announced that USA has removed Indian carpets from the list of products "produced by forced labour or child labour in violation of international norms.” The US dept. of labour quickly clarified that it hasn't taken such a decision and would comment upon after studying the findings of an undergoing research report.


The Indian carpets industry used to be largely unorganized in the 90s where in few instances of such violations were observed, however as this sector is getting more regularised, such practises has significantly reduced.


The US dept. of labour has a strict policy against import of those articles or products where in child labour violations have been reported. Unfortunately, carpets from India is currently included on such a list. Let us take a brief view of the Indian carpet industry and why exclusion from this list is very important for our carpet manufacturers.


Carpet industry is one of the oldest industries in India. It is said that, carpet weaving was brought to India by the Moguls. Due to easy availability of resources, carpet manufacturing was restricted mostly to northern India. Major centers of carpets production have been Bhadohi, Agra, Jaipur & Kashmir.


Indian carpet industry's main strength lies in talented artistic weavers, lower cost of production, willingness to innovate and ability to offer a diverse variety to the buyers.


Having talked about its uniqueness and strength, India has its fair share of weaknesses as well. The sector has largely remained unorganized and hence the lack of professionalism and the existence of trade malpractices is quite common. Another factor, which eats into their profits is the over dependence on the agents due to less awareness about the various marketing options available to the sellers.


Other negative factors include poor infrastructure, informal training and unhealthy competition at the domestic level. Last but not the least, scant respect for IPR, which results in massive duplicacy of designs and patterns which further dampens a weaver's urge to innovate.


Experts believe that, there are still a plethora of opportunities for Indian carpets suppliers and manufacturers to improvise further e.g.


  • Emergence of new markets.

  • Growing disenchantment of the world community with the Chinese manufacturing industry.

  • Availability of better technology to lower down the cost of production to remain competitive.

  • Heavy Investment of foreign majors in the Indian carpet segment.

  • Acknowledgment of Indian weaver's talent in the global arena.

In the end it can be fairly concluded that the Indian carpet industry is going through a massive transformation. The fact that the traditional markets have saturated, has forced the carpets suppliers to exploit newer and emerging markets. The Indian carpets industry is looked upon by the world community as one of the game changers. Carpet suppliers from India will find it difficult to compete globally unless and until, it addresses some serious confrontational social issues. The time is ripe for Indian carpets manufacturers to begin their dominance over the world market of carpets provided they resolve the issues raised in a reasonable time.


PS : Carpet manufacturers get your online catalog today and make profits by tapping the business queries being generated across the globe on the web 24/7 . To know more , click on carpet suppliers


Jewelry Exporters all set for Christmas Carnival

India is no longer a rising power but has already risen!

Many wonder, what made US president Barack Obama make such a huge statement. Economists back home feel, a big consumption market and the ever increasing high disposable income of our young generation could be the key factors.

Just as I am writing this article, news have poured in that WGC (World Gold Council) has confirmed the recovery in the jewellery market due to record sales in India and China. The third quarter report confirms a growth of 12% Y-o-Y. This report has based its findings on the figures that India bought nearly 50 tonnes, or 36 per cent, more gold jewellery in the third quarter than in the same period of the previous year, while China lifted its gold consumption by 16 per cent. It further reveals that - “The Indian diamond jewellery market has grown seven and a half fold in the past 15 years, rising from $400m in 1995 to an estimated $3bn, with gold sales rising by $20bn.”

The Indian jeweller's success story has just begun. Indian jewellery retailers have scaled up and have become more professional. Tata Group purchased TanishQ in 1994, opening 150 stores in a 15-year period, while Reliance Jewels, with 24 stores, has plans for a further 100 by 2012. Market analysts further observes that many international brands including Cartier, Bulgari, De Grisogono and Harry Winston have joined the bandwagon by opening up their stores in India .

A fast growing middle class is a testament of India's growing economic stature in the world market. Experts says, the best indication of India’s growing impact on the global jewellery scene is the increased number of Indian exhibitors and visitors at all the reputed trade fairs across the globe.

It is not just the jewelry manufacturers who are minting money, the Indian jewelry exporters too have joined the party. Christmas is round the corner and the buyers in US have begun to stock gold and silver jewelry. The upcoming shopping carnival will surge the demand for jewelry by 15-20 percent.

The US festive season begins with Thanksgiving, reaches its zenith during Christmas and New Year and slows down after Valentine's Day in February. Industry observers say that this season accounts for over 40 per cent of the country's annual jewellery sales. Indian fashion jewelry makers make 40-45 per cent of their annual sales in this season (which would further increase this year). It seems like finally the Indian jewelry juggernaut is on the roll !

PS : Jewelry exporters get your online catalog today and make profits by tapping the business queries being generated across the globe on the web 24/7 . To know more , click on fashion jewelry suppliers

Why Corporates Still Don't Get Social Media Right?


I am not sure how many of you have watched recently released “The Social Network” a sort of fictional biopic on Mark Zuckerberg , Facebook's founder. Adapted from Ben Mezrich 's novel - The Accidental Billionaires, it delivers a strange but intense experience as it makes you watch your present as a phased out piece of history. The Social Network, has all the thrills, excitement and wow moments, which you would expect from any A grade hollywood movie and undoubtedly it is one of the finest movies made this year.


Facebook has changed the way world used to communicate. Google treats it as its most formidable competitor and Bing sees them as their partner in success (notice, Bing powered Facebook search). Like a pied piper Facebook is leading the wave of social media making it one of the most exciting communication platform of our times.


There was early scepticism about social media that it wouldn't work for businesses and can not be used specially for b2b segment. Now it has been proved through numerous case studies that, this is one stereotype which has outlived its validity. No matter which business you are in, you have to use social media as it is one of the fastest growing medium of all times across the globe.


As more and more folks are getting on the net , corporates too have joined the bandwagon. Most of the IT companies have got their branding right specially in the big three sites viz. facebook, twitter and linkedin. Corporate news, videos, images etc. all adds up to their online reputation enhancement and management. Having said that, there are still many of those, who are all dressed up, standing in the middle, confused and clueless about where to go. This applies to most of the non IT companies.


The non IT corporates are in fix on how to maximise ROI out of their social media efforts. If companies like Dell can makes millions through Twitter, then there must be something which Dell is doing right and others are not. Below are the few probable reasons.


Corporates often fail to identify four key issues


1.Who their target audience is (age group, demographics, income levels etc.)?

2.Where they are (business sites, personal sites, news sites , forums etc.)?

3.What do they click most (their click behavioral pattern)?

4.Identify their own end goal ( sales, queries or something else...)


It is not necessary to hit the bull's eye in the first go. Multiple attempts are required to dust off what doesn't works and to discover what actually works. Continuous testing and evaluation is the key to succeed in B2B marketplace


All that one needs to take care of is that, you aren't dealing with the bots here, you are dealing with real time human beings.So, your blatant sales pitch wouldn't work, constructive and consistent communication will. Remember, SMO is a slow but immensely rewarding strategy !


PS: If you are an Indian exporter supplier or manufacturer, get your online catalog today and make profits by tapping the business queries being generated across the globe on the web 24/7 . To know more , click on b2bportal

Scientific Instruments Manufacturers Aim To Rise Against The Tide !

The heart is the only broken instrument that works.” -- T. E. Kalem

India and China are competing hard for every possible inch in the battle of capturing the highest possible market share in the scientific instrument segment. China has many advantages at the moment though India could soon outpace them in this category. Below is a brief analysis:


Crouching Tiger ( India's Perspective)

The scientific instruments segment globally offers huge market potential to the Indian companies. With the steep rise in population and the occurrences of new diseases, the governments all over the globe have renewed their focus on the health sector like never before. In India, the health ministry has taken several initiatives to improve the overall medical conditions and its availability. All this has pushed the demand for scientific instruments manifolds.

Indian companies have many advantages in this sector including easy access and availability of the raw material. So far, Ludhiana (Punjab) has been the hub of scientific instruments manufacturing, other cities are also being incentivised to gear up towards this industry. Another advantage which Indian companies have is that they have a better image in the world market in terms of being more investor friendly and offering ease of regulations as compared to China.

Experts believe that after China the world is looking at India to be their main manufacturing hub and Indian scientific instrument manufacturers shouldn't loose this opportunity and seize it with both hands.

Hidden Dragon (Chinese scenario)


The scientific instrument market in China is growing at a rapid pace. Though, China has usually been criticised in the past for excessive mass production without giving much thought to the quality, even then, the Chinese companies have continued to make deep penetration into the world markets, in their bid to emerge as market leaders.


Industry insiders reveal that currently the Chinese companies have their hold in the low grade instrument segment and the high grade instrument segment is controlled by international majors like Agilent, Johnson & Johnson, Pan Pacific, Siemens, Bayer, Philips, Oxford, Omron Japan, Hitachi, Toshiba Deng Jun and others.


It appears as if the Chinese government isn't too amused with the current standing and is taking some bold steps to strengthen the domestic companies by drafting some policies which may eventually sound a death knell for the foreign companies. Though this change may benefit other low cost destinations like indian scientific instruments makers etc.


Experts, also point out that China will eventually have to open up its economy, before it could realize its dream of being acknowledged as a market leader and when it does that it will make the battle field more even. Nevertheless, as of now china poses a serious competition to other countries in the immediate future.


PS : scientific instruments exporters get your online catalog today and make profits by tapping the business queries being generated across the globe on the web 24/7 . To know more , click on scientific instrument manufacturers

Packaging Machinery Manufacturers Foresee Huge Gains

Everyone is gifted - but some people never open their package - Anonymous


I like watching business channels and Enow is my current favourite. The other day they did a story on the packaging industry in India which made me think about a few interesting questions.


What would be the state of manufactures or suppliers in the absence of packaging industry? How would they preserve their products for a longer shelf life without proper packaging? How would they transport their products safely from production units to the end user markets? How would they lure the buyers without any glossy, shining or attractive packaging?


If you are as clueless as I am about the answers then this drives across my point that packaging industry has acquired an all together new meaning and importance in today's economy. Lets put it simple, its impossible to think about a product being delivered or distributed without packaging as it doesn't make any business sense whatsoever.


Marketing wars are fought over packaging designs , special strategies are crafted for it as at the end of the day its just a lonely product which fights its own battle for consumption in today's intensely competitive market, where packaging becomes a major deciding factor.


The packaging industry has understood its true potential and is working hard to deliver the best of packaging solutions to the manufacturers and suppliers all across the globe and automatic packaging machines are acting as their latest weapon in the arsenal.


High demand for packaging requirement has paved the way for working on innovating packaging solutions. The need of the hour is to make the entire process of packaging faster, efficient and user-friendly. This pushes the requirement for highly innovative packaging machines which can offer multiple advantages and are cost-effective as well.


Packaging Machinery Manufacturers in India are in a position to fulfill these requirements as their latest packaging machines boasts of state of the art technology for different products, that too, at affordable prices. The Indian packaging industry is poised to become a world leader as it caters to almost each and every manufacturing segment like bakery products, beverages, chemicals and fertilizers, confectionery products, cosmetics and personal care, drugs and pharmaceuticals etc.


Overall it can be said that, the packaging industry in India has realised its current and future challenges and is now striving to remain innovate, keep offering high quality solutions to keep themselves ahead of competition by leaps and bounds.


PS: If you are a packaging machines exporter, get your online catalog today and make profits by tapping the business queries being generated on the web, 24/7. To know more click on packaging machines suppliers

God Statues Manufacturers Gung-Ho About The Festive Season

God whispers to us in our pleasures, speaks to us in our conscience, but shouts in our pains: It is His megaphone to rouse a deaf world” C.S. Lewis quotes


Last to last week I went to see RGV's latest flick Raktacharitra (India's own version of kill bill). The movie was at its best average and slightly over the top due to its deafening background score. There was one scene which particularly impressed me, where in the protagonist kills one of his rivals in front of lord Shiva's image and after the act bows his head in apology to the almighty. RGV himself is a an atheist and for him to show this scene might have meant to highlight the impact of religion on the deep psyche of each and every individual be it a law abiding citizen or a blood thirsty criminal.


India primarily a Hindu dominant country is a multi religion society with a great heritage of rich and diversified culture. Hindu mythology is full of thousands of incarnations of our gods and goddess and no wonder almost every other day, there is some kind of festival or is dedicated to a specific deity. God statue makers see India as a huge market segment and pounce on every possible opportunity to tap it. The sale of gods and goddess sculptures is a big business and the current festival season drive their sales to record levels.


Many exporters and suppliers have their hopes pinned on the Diwali season which is their peak business time in the entire year. A few statues suppliers also say that they observed a sudden upswing in the sales inquiries after the beginning of the “incredible India” campaign which according to them, has been incredibly successful so far.


Industry insiders agree that there has been renewed interest about the Indian sculptures from all over the world.The west is more curious about Indian art and sculptures than ever before though the slump in economy has somewhat tied down their hands which is why we get to see only few big orders.


On the other hand, God statues suppliers are coming out with special offers and lucrative promotional activities to entice such buyers. They are trying to make optimum utilization of all the resources available out of which web has emerged as their most potent weapon to drive up the sales. From booking the online advertisements or running the paid promotional campaigns god statue exporters are leaving no stone unturned in their bid to expand their consumer base.


God's statues are usually made on a variety of materials like stone, bronze, clay, wood, metal, steel etc.As a papal rule sculptors can't take much liberties when they are sticking to the religious figures though they can freely experiment while creating any other figures.


Industry analyst say that sculpture making is a serious business, which needs special techniques and years of practice so it is only befitting that the statue makers should get their due price. It is heartening to see that more than any other medium, web is helping these suppliers get their highest possible ROI.


PS: If you are a god statues manufacturers, get your online catalog today and make profits by tapping the business queries being generated on the web, 24/7. To know more click on god statues suppliers

Cutting Tools Suppliers Against Protectionist Measures

Government's view of the economy could be summed up in a few short phrases: If it moves, tax it. If it keeps moving, regulate it. And if it stops moving, subsidise it ” - Ronald Reagan


These are tough times for the global economy as the recovery is less then desired. The currencies are being manipulated, the so called champions of globalization are thinking about protectionist measures and the threat of a wall street like downfall still looms large on the heads of many states. In the midst of all this lies the perplexed and sceptical pawns of this big game - the exporters, suppliers and the manufacturers.


In the era of globalization where we all are interconnected, a small change in some other part of the world affects the all and sundry. The upcoming trends and challenges have the potential to change the rules of the game within a short duration i.e. pawns could become the kings and kings might become the pawns, within no time. The cutting tools suppliers and exporters too know that, they wouldn't remain unaffected from the current developments.


One of the factor which worries most of the nations is the increasing impact of the Chinese economy. The China is extending its trade, investment and influence to each and every corner of the world. It seems, we are in the middle of a geopolitical shift and whenever such a shift happens, the repercussion are felt all over.


Coming back to the cutting tools industry which is currently going through a transformation, there could be a shift in its power centre too. Common concerns like growth in sales, complex labour issues and the technical advancement are the few factors which could change the industry dynamics.


Till recently, cutting tools used to be considered as an economic indicator as they are extensively used in shaping, grinding, polishing, drilling and other engineering applications in almost all the industrial settings and holds a vital place in the manufacturing world.


Amid present circumstances the cutting tools manufacturers are busy looking for more ways to remain profitable and to increase their overall production. Despite the backlash, the US companies are trying to outsource their manufacturing operations to low cost destinations. The Indian cutting tools manufacturers have decided to collectively voice their concerns against any protectionist measures which may be announced in the near future as they feel it is a policy which the west uses according to its convenience.


As of now, Indian cutting tools exporters are in a situation to negotiate better margins from the position of strength and procure more business for the future provided they don't become complacent in terms of quality delivered or meeting the deadlines. Needless to say, It would be interesting to a keep a watch over the progress of our cutting tools exporters, over the next few years.


PS: If you a cutting tools exporters , get your online catalog today and make profits by tapping the business queries being generated on the web, 24/7. To know more click on cutting tools exporters .

Silver Jewelry Suppliers Upbeat On The Festival Season!

Silver jewelry suppliers are quite upbeat about the upcoming festival season and are looking forward to post their best ever profits so far. The only dark lining among these silver clouds is the rising cost of silver. In the commodity market, silver is shining quite bright and has even outperformed gold in the current bull run.The existing high demand for silver is being further fuelled by the investment sector, the industrial requirements and the jewellery makers across the globe.


The dwindling momentum within the world economy, has made the whole situation more complex as the investors are often in the dilemma on whether to invest in gold or silver. Trade analysts say that the continued increase in the silver's price can be mainly attributed to future trading.


Expectedly, the silver jewellery makers aren't too much amused with the current ballgame. In their opinion after the gold prices sky-rocketed the demand for silver started to increase, though if the silver too follows the gold's way then it wouldn't be too long before its demand begins to tumble down.


Since prehistory, silver has remained one of the favourite metal for ornaments, utensils etc. Silver jewellery suppliers confirm that in the current scenario India remains one of the lead consumers of silver and the world markets are betting big time on the upcoming Diwali season for the record breaking sales. The largest producers of silver in the world remains the USA, Canada, Mexico, Bolivia, Australia and Germany.


Overall, Indian exporters are having a field day in the current fiscal year. As per the latest data released, India’s exports have shot up by 23.2 per cent year-on-year to $18.02 billion in September. Reports further reveal that for the first half of the fiscal 2010-11, exports aggregated to $ 103.30 billion increasing by 27.6 per cent. These figures include the exports of silver sterling jewelry and thus indicates a rise in their overall sales as well.


Industry insiders unanimously say that the rise in silver wouldn't dampen the profit margins much and the current season could these jeweller's best ever so far. With all the buzz going around, its hard not to feel the excitement with a hope that the Silver jewelry exporters record the best ever season of their lives.


PS: If you are a sterling silver jewelry supplier , get your online catalogue today and make profits by tapping the business queries being generated on the web, 24/7. To know more click on Silver Jewelry suppliers.

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