“The Internet is the first thing that humanity has built that humanity doesn't understand, the largest experiment in anarchy that we have ever had.” - Eric Schmidt, CEO - Google
On 17 Nov 2010, Google announced its foray into the online fashion industry by launching Boutiques.Com – A fashion centred search platform, which lets its users find and discover fashion goods/ accessories through a collection of boutiques customized by celebrities, stylists, designers, and fashion bloggers.
Experts say that, Google aims to become the first stop for online shoppers of apparel and accessories. As expected, Boutiques.com doesn't sell the items on its own , it just guides the users reach the best possible purchase decision with the help of multiple parameters and its internal algorithm. The products listed, comes from hundreds of online merchants such as Ralph Lauren, Steve Madden and Juicy Couture and boutiques.com directs the shoppers to original merchant's sites when they are ready to make a buy.
The big question many fashion industry experts asked – Why is Google taking such active interest in such a niche market. The fact of the matter is that, the online fashion market is a rapidly growing segment and is touted as the next big thing in the world of e commerce.
The retailers along with fashion labels have realised that now is the time to jump into the bandwagon and profit by becoming early adapters otherwise they will remain behind in the race and watch a golden opportunity being missed by a whisker.
Many fashion business houses including the exporters and manufacturers are trying to evaluate the pros and cons of such services and how much can they benefit from the same (after the hype).
Fashion accessories suppliers are more excited about this as their stuff like jewelry, gloves, handbags, hats, belts, scarves, watches, sunglasses is a relatively easy proposition to sell rather than the actual dresses or other high end products. These accessories have a predefined and widely accepted shapes and size and doesn't need too much of a - personal look and feel experience, making it an attractive segment to sell/promote online.
Fashion accessories industry has given a thumbs up to Google's initiative with a general feeling that it might become a turning point, in the times to come for the e-commerce industry. As Google itself say that - market for soft goods online is growing tremendously, its time for the fashion pundits to take a pro active approach and laugh their way to the bank.
PS : If you are a fashion accessories suppliers get your online catalog today and make profits by tapping the business queries being generated across the globe on the web 24/7 . To know more, click on wholesale fashion accessories.
Last week while I was watching the Toronto Fashion Week one thing which struck my mind was, if we see the models minus their fashion accessories wouldn't they look drastically different? I also recollected reading a column in The Independent (a UK daily) which proclaimed that fashion accessories are as a matter of fact saving the fashion industry !
All this made me think that there must be something which makes fashion accessories so important to the fashion fraternity worldwide. Experts say the answer is : They complements one's garment. In addition to adding colors, style or class to an outfit, they also have practical utility and importance.
That bring us to another important aspect as to so what exactly qualifies as a fashion accessory? My in house experts say anything which supplements a dress like jewelry, gloves, handbags, hats, belts, scarves, watches, sunglasses, pins, stockings, bow ties, leg warmers, leggings, neckties, suspenders etc can be considered as a fashion accessory.
Fashion accessories suppliers agree to the fact that accessories are some times used as visual symbols of religious affiliations like Crucifixes, Jewish stars, Islamic headscarves, skullcaps , turbans etc.
Due to the economic downturn, the garment industry has been struggling to make profits (due to cut throat competition among the manufacturers) but to the surprise of many analysts, fashion accessories have been able to buck this trend much to the market's delight !
Consumers across the globe are spending on fashion accessories like never before . Many research reports have confirmed this trend. The industry insiders vocally agree to the fact that the fashion accessories industry is on the verge of its renaissance. This change is also visible on the internet auction sites such as eBay etc.
Even though all seems well for the fashion accessories industry, there are still many challenges to address.
These challenges include
* Continuous increase in the raw material prices
* Intense competition
* The ever changing buying preferences of the consumers
* Emergence of new low cost manufacturing locations
* Strict vigilant governments and regulators
Charles Darwin's theory of survival of the fittest holds true for the fashion accessories industry as well. Fashion accessories manufacturers know that their existence and growth will require keeping a constant tab on the industry dynamics and pro-activeness for adjusting as per the market's requirement.
The Asia pacific region being the flavour of this decade is all set to gain more in the times to come. Business in countries like India and China will flourish as they offer the much needed cost advantage to the bigger players. Many branded names are setting up their manufacturing units in India and other low cost destinations thus giving a boost to their domestic market.
If the overall sales projections are anything to go by, these are indeed one of the most exiting times for the fashion accessories industry across the globe !
PS : If you are a Fashion accessories manufacturers get your online catalog today and make profits by tapping the business queries being generated across the globe on the web 24/7 . To know more , click on Fashion accessories suppliers
Fashion Accessories Suppliers are keen to forget the recent downturn as a bad dream amidst hope and expectation that the second half of 2010 might give their business a fresh lease of life. The exporters across the globe had a harrowed time in the last couple of years and they are now anticipating a quick recovery. Fashion accessories suppliers in particular are quite optimistic about the year end high.
A recent study of an Asian region supports this optimism, which says that, overseas sales could climb by at least 10 percent in the upcoming months.The Report, covered all the major fashion accessories like belts, buckles, sunglasses, optical frames, reading glasses, gloves, hats, caps, hair accessories, hosiery and neckwear.
Fashion accessories such as jewelry, gloves, handbags, hats, belts, scarves, watches, sunglasses, pins, stockings, bow ties, leg warmers, leggings, neckties, suspenders, and tights thrive on impulse purchase rather than a planned one and thus is a special segment to promote and market.
In the time of high inflation when Profitability is jeopardized by rising material and labor costs, there are hardly any option left, for these suppliers. They can either
Pass on the burden to the buyer
or Find creative ways to cut the cost of production and promotion.
To pass on the burden to the buyers is a very critical step and if not executed properly, then, it can adversely affect the sales in total. The other option is to look for cutting the costs of all the overheads including the cost of advertisement and promotion.
Many B2B exporters are experimenting with online B2B portals to promote their products and services. These portals not only bring down the cost of promotion , they also help the buyers and exporters increase their business network and in return increase the business queries/leads generated, in a short span of time.
Not many can predict if the end of 2010 would be able to bring some joy to the the face of Fashion Accessories Suppliers or not, however it could certainly change the way these suppliers promote their business.
PS : In case you wish to book bulk orders, click on Fashion accessories suppliers
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