As 2010 is about to sign off, I decided to step back a little , introspect and analyse a few things from a client's point of view. The main concern which came to my mind was - What is it that exporters, manufacturers and suppliers really expect from a SEO campaign. I thought of it as a compelling reason to write because of the industry wide rising mismatch between a client's expectation and a SEO' deliverability . Below are the few points, which i could thought of, from a client's perspective, feel free to add yours in the comments.
Lower CPC and a Higher ROI
Getting a client ranked for his set of keywords organically, is getting tougher with each passing day. The next most exercised option is using adwords or other cpc campaigns . The problem area remains the constant struggle to set the price right and give a client, the best possible ROI . Easier said than done ! Industry insiders say - To combat high cost of advertising, marketers will have to double down on match type and negative keyword management, resort to campaign structure optimization to lower costs and increase conversion rates.
More Effective Usage of Social Media
A hush hush dictum among b2b portals is that - social media isn't for them. But, what they also agree to is - Social media is the future. Google is going social (full throttle with google.me), facebook is acquiring more serious users and Linkedin gives a great chance for informal business networking. What a B2B Client really want is -
- Result oriented Serious Networking
- Measurable ROI for SMO campaigns and
- A better product positioning/ branding.
Honest Reporting. Action Oriented Measurable Insights
Statistics hide more than they reveal. Clients don't just wish to see what is good, they also wants to know what is going wrong with their site. Clients needs to be told about their conversion rate, conversion path and the conversion funnel. As avinsh kaushik puts it - reports should reveal the - “Golden Insights” which in turn should lead to actionable data and course correction steps.
Genuine Queries/ Qualified sales
It's a gospel truth that - most of the clients really don't care about the visits, visitors or goals achieved. What they care about most is genuine queries or actual sales! The big question is - How many B2B Portals are able to generate qualified sales or genuine leads? The client isn't spending his hard earned money for just an increased set of visitors or a better keyword ranking. The client means business. SEO companies should have a long term focus and take individual ownership for generating more business opportunities for their clients.
The After Thought
B2B industry is unique and has its fair share of challenges, opportunities and many areas of concern. It is really up to the SEO companies to rise up to the occasion and start delivering as per their client's expectations or else they will get rolled over by their better competitors in this rapidly changing scenario.
PS: Attention Indian exporters suppliers or manufacturers, get your online catalog today and make profits by tapping the business queries being generated 24/7 globally on the net. To know more , click on b2bportal
Jokes apart, The first big info war is on. Freedom of speech is fighting with government's veil of confidentiality.
No matter whose side you are on, that (the) matter of fact is you have been drawn into the first virtual world war. The hacktivists says, freedom of speech is a birthright and what they are doing is a peaceful protest – as putting down a site doesn't involve any bloodshed though the US Government begs to differ. Their counter point is the repercussion of these leaks endangers many lives and holds the potential to change the entire political atmosphere across the globe.
If you look at the anatomy of this warfare, the battle field is the internet hot properties - social media sites, blogs, articles, forums and the troops are individuals like you and me. If social media could help an underdog like Obama, win the US presidential elections, it holds the potential to alter the geographies by flaring up emotions at the ground level. Look at the common thread, social media holds the most important virtue - it can influence the perceptions, it can tell you the pulse of a common man, it can give you invaluable insights into what people think and feel about on all the possible topics.
Just step back for a while and decide for yourself, if internet is on the verge of becoming a dominating mainstream media, where no one can remain a mute spectator, everyone can participate, raise their voice and make themselves count.
Facebook has more than 500 million members, Linkedin claims to have 85 million members- all voicing out what they want, what are they interested in and what are they looking for. Companies can use this tonnes of free information to drive up their profits.
HOW? When in Rome, do what Romans do! When your customers are going online, you need to have your online presence too, when the business communication is becoming a bit casual, stop using age old business jargons, show a friendly human face to the end users, engage them, talk to them and create a goodwill for your company.
Buyers don't trust TV or radio commercials, (its a hyped up pitching of one's product), they don't rely on yellow pages, it just gives them a company's name and number, the net gives a buyer a non partial review, real time user's experience and helps them, make better judgement about their purchase.
What about the B2B segment? Indian exporters, manufacturers use b2b portals, online marketplaces to promote their products and services, apart from participating in trade shows. As the number of such users is increasing phenomenally, it further confirms the fact that b2b industry too is using the net to drive up its profits. Remember, if you are not on the net you are incurring losses by losing a big chunk of your potential customers.
PS: Attention Indian exporters supplier or manufacturer, get your online catalog today and make profits by tapping the business queries being generated across the globe on the web 24/7 . To know more , click on b2bportal
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