Showing posts with label indian exporters. Show all posts
Showing posts with label indian exporters. Show all posts
Posted by
Amit S
comments (4)
In the aftermath of panda updates many b2b portals have seen an unprecedented fluctuation in their rankings and have even observed a downward slide in their traffic.
Matt Cutts (Google's anti webspam head) was recently asked - what would he include in his SEO strategy list for 2011? He replied creation of great content (bait) spread via social media. This wouldn't just help in getting quality natural back links , which could result in better rankings, this would also help in acquiring new visitors and customers. Experts think, the reason why this strategy would succeed is this - in the world of social media, even now, the creators of original and quality content are less and those who link or spread it further are more.
As per one of the latest research report " 23 percent of social users are “creators” and almost one in 10 are “megaphones.” who generate web content, surrounding brand info found on social sites, and they're likely to link to valuable resources."
The three pillars of social media marketing are facebook, twitter and linked in. Social media pundits say that, three of them should be used in a different manner, with different content, however, with the same goal in mind which is acquiring new customers and spreading the message to the right kind of targeted audience.
Another big question which is being discussed at length is : Has article marketing finally lost its sheen? Experts believe, Yes if it not done in the right way. This essentially means if the article isn't well researched, just a mashed up piece of rephrased words of an already written text, it wouldn't help a site and could instead harm it as well.
B2b marketers should write well researched original articles (length of the article would also matter), then (preferably ) upload it on to their site and spread it via social media sites.
B2B companies have often struggled to succeed with social media sites and so far have had less than desired results.
According to another survey report " both B2B and B2C brands are seeing success with social marketing. Linked In was especially useful for B2B companies in terms of driving leads, with 61 percent of B2B firms gaining new customers "
Many b2b marketers often wonder what should they use social media for? Experts say that social media should be use for
* Acquiring New customers
* Attracting relevant search traffic
* Improving ranking
* Creating positive buzz about your brand and your product
So that brings us as to another important question i.e. what exactly are the requisites for a successful social media campaign?
* Grabbing your brands names on all the major social media sites
* Setting up of impressive profile page, with interesting information
* Creation of original, exclusive, interesting and fresh content, delivered within the right frequency i.e. either daily or every two days or weekly
* Keep fuelling social conversion around your content
What b2b companies can do is, use slide share or you tube to upload power point presentation or videos about their products and services. Then, share those links on FB + fuel conversation though exciting contests or interaction. They can use twitter for promoting occasional and exclusive promotional offers or attractive deals.
One of the main reason why b2b companies social marketing campaigns fail is because there isn't enough engaging fresh content. Industry analysts point out that compelling content is the most basic requirement for a successful SMO campaign. On an average half of the journalists turn to social media to find leads or see the pulse of the masses.
Sooner or later the line between social and search marketing will get blurred. The idea behind making early inroads into the social media segment is simple - to be on top of the game before the serious battle lines are drawn. In short, social media is getting bigger with each passing day and one can ignore it only at its peril.
PS: Attention Indian exporters suppliers or manufacturers, get your online catalog today and make profits by tapping the business queries being generated 24/7 globally on the net.
Matt Cutts (Google's anti webspam head) was recently asked - what would he include in his SEO strategy list for 2011? He replied creation of great content (bait) spread via social media. This wouldn't just help in getting quality natural back links , which could result in better rankings, this would also help in acquiring new visitors and customers. Experts think, the reason why this strategy would succeed is this - in the world of social media, even now, the creators of original and quality content are less and those who link or spread it further are more.
As per one of the latest research report " 23 percent of social users are “creators” and almost one in 10 are “megaphones.” who generate web content, surrounding brand info found on social sites, and they're likely to link to valuable resources."
The three pillars of social media marketing are facebook, twitter and linked in. Social media pundits say that, three of them should be used in a different manner, with different content, however, with the same goal in mind which is acquiring new customers and spreading the message to the right kind of targeted audience.
Another big question which is being discussed at length is : Has article marketing finally lost its sheen? Experts believe, Yes if it not done in the right way. This essentially means if the article isn't well researched, just a mashed up piece of rephrased words of an already written text, it wouldn't help a site and could instead harm it as well.
B2b marketers should write well researched original articles (length of the article would also matter), then (preferably ) upload it on to their site and spread it via social media sites.
B2B companies have often struggled to succeed with social media sites and so far have had less than desired results.
According to another survey report " both B2B and B2C brands are seeing success with social marketing. Linked In was especially useful for B2B companies in terms of driving leads, with 61 percent of B2B firms gaining new customers "
Many b2b marketers often wonder what should they use social media for? Experts say that social media should be use for
* Acquiring New customers
* Attracting relevant search traffic
* Improving ranking
* Creating positive buzz about your brand and your product
So that brings us as to another important question i.e. what exactly are the requisites for a successful social media campaign?
* Grabbing your brands names on all the major social media sites
* Setting up of impressive profile page, with interesting information
* Creation of original, exclusive, interesting and fresh content, delivered within the right frequency i.e. either daily or every two days or weekly
* Keep fuelling social conversion around your content
What b2b companies can do is, use slide share or you tube to upload power point presentation or videos about their products and services. Then, share those links on FB + fuel conversation though exciting contests or interaction. They can use twitter for promoting occasional and exclusive promotional offers or attractive deals.
One of the main reason why b2b companies social marketing campaigns fail is because there isn't enough engaging fresh content. Industry analysts point out that compelling content is the most basic requirement for a successful SMO campaign. On an average half of the journalists turn to social media to find leads or see the pulse of the masses.
Sooner or later the line between social and search marketing will get blurred. The idea behind making early inroads into the social media segment is simple - to be on top of the game before the serious battle lines are drawn. In short, social media is getting bigger with each passing day and one can ignore it only at its peril.
PS: Attention Indian exporters suppliers or manufacturers, get your online catalog today and make profits by tapping the business queries being generated 24/7 globally on the net.
Article first published as B2B Marketers and Social Media - The Catch 22 Situation on Technorati.
Posted by
Amit S
comments (0)
Why would a CEO of a multimillion dollar company be forced to resign amid reports of a few thousand dollars scam that too when he himself isn't involved in it. This is the question which every b2b marketer is asking in the aftermath of the resignation of Mr. Wei, CEO- Alibaba.com. The most uncomfortable whispers are this could just be an eyewash and there is much more than what meets the eye.
Wall Street Journal(WSJ) reported that alibaba.com CEO has resigned after an internal investigation found that more than 2,300 sellers registered on their site committed fraud, sometimes with the help of Alibaba sales staff.
B2B portals especially those who offer a marketplace to the buyers and sellers have always been susceptible to such malpractices, however, for the first time the internal staff of such a reputed portal has ever been caught involved.
Reports says that the company insists that the CEOs were not involved though they resigned in the wake of moral responsibility however the rumours of a different nature are going around the corners amidst the storm.
As more and more buyers and sellers are using b2b marketplace as their preferred way to carry out their business, the possibility of a repeat of such an instance can't be ruled out. Industry analysts say as the number of transaction increases it becomes virtually impossible to track each and every of them, which leaves a certain room for error. However, what is pertinent for any company is that none of their employees should ever be involved in such a set-up, otherwise, their entire credibility goes for a toss.
B2B portal offer a wide array of services to the buyers and extra efforts are made to instil their confidence into dealing with the sellers listed. However, when the holy grail of trust is broken that's when things begin to go helter-skelter within the industry.
Analysts insist that the volume of the fraud occurred was insignificant, however, the counter action taken to rectify it was huge. Skeptics wonder if the CEOs resigned to show that company will go to any length to bring back the confidence of the buyers or if there was something more to it. Something we will never ever be able to know, something which hints towards the beginning of the end of the alibaba's bubble! Could it be another satyam in the making ...? The questions are endless with no answer in sight.
Understandably, most of the b2b portals are tight lipped about the sudden developments and are concerned about the next update. Only time will tell if we have heard the last in the ongoing fiasco, or if there are more skeletons which could stumble out the closet !
PS: If you are an Indian supplier or manufacturer, get your online catalog today and make profits by tapping the business queries being generated across the globe on the web 24/7. To know more, click on online business catalogs
Wall Street Journal(WSJ) reported that alibaba.com CEO has resigned after an internal investigation found that more than 2,300 sellers registered on their site committed fraud, sometimes with the help of Alibaba sales staff.
B2B portals especially those who offer a marketplace to the buyers and sellers have always been susceptible to such malpractices, however, for the first time the internal staff of such a reputed portal has ever been caught involved.
Reports says that the company insists that the CEOs were not involved though they resigned in the wake of moral responsibility however the rumours of a different nature are going around the corners amidst the storm.
As more and more buyers and sellers are using b2b marketplace as their preferred way to carry out their business, the possibility of a repeat of such an instance can't be ruled out. Industry analysts say as the number of transaction increases it becomes virtually impossible to track each and every of them, which leaves a certain room for error. However, what is pertinent for any company is that none of their employees should ever be involved in such a set-up, otherwise, their entire credibility goes for a toss.
B2B portal offer a wide array of services to the buyers and extra efforts are made to instil their confidence into dealing with the sellers listed. However, when the holy grail of trust is broken that's when things begin to go helter-skelter within the industry.
Analysts insist that the volume of the fraud occurred was insignificant, however, the counter action taken to rectify it was huge. Skeptics wonder if the CEOs resigned to show that company will go to any length to bring back the confidence of the buyers or if there was something more to it. Something we will never ever be able to know, something which hints towards the beginning of the end of the alibaba's bubble! Could it be another satyam in the making ...? The questions are endless with no answer in sight.
Understandably, most of the b2b portals are tight lipped about the sudden developments and are concerned about the next update. Only time will tell if we have heard the last in the ongoing fiasco, or if there are more skeletons which could stumble out the closet !
PS: If you are an Indian supplier or manufacturer, get your online catalog today and make profits by tapping the business queries being generated across the globe on the web 24/7. To know more, click on online business catalogs
Posted by
Amit S
comments (0)
Many people look forward to the new year for a new start on old habits. ~Anonymous
As 2010 is about to sign off, I decided to step back a little , introspect and analyse a few things from a client's point of view. The main concern which came to my mind was - What is it that exporters, manufacturers and suppliers really expect from a SEO campaign. I thought of it as a compelling reason to write because of the industry wide rising mismatch between a client's expectation and a SEO' deliverability . Below are the few points, which i could thought of, from a client's perspective, feel free to add yours in the comments.
Lower CPC and a Higher ROI
Getting a client ranked for his set of keywords organically, is getting tougher with each passing day. The next most exercised option is using adwords or other cpc campaigns . The problem area remains the constant struggle to set the price right and give a client, the best possible ROI . Easier said than done ! Industry insiders say - To combat high cost of advertising, marketers will have to double down on match type and negative keyword management, resort to campaign structure optimization to lower costs and increase conversion rates.
More Effective Usage of Social Media
A hush hush dictum among b2b portals is that - social media isn't for them. But, what they also agree to is - Social media is the future. Google is going social (full throttle with google.me), facebook is acquiring more serious users and Linkedin gives a great chance for informal business networking. What a B2B Client really want is -
As 2010 is about to sign off, I decided to step back a little , introspect and analyse a few things from a client's point of view. The main concern which came to my mind was - What is it that exporters, manufacturers and suppliers really expect from a SEO campaign. I thought of it as a compelling reason to write because of the industry wide rising mismatch between a client's expectation and a SEO' deliverability . Below are the few points, which i could thought of, from a client's perspective, feel free to add yours in the comments.
Lower CPC and a Higher ROI
Getting a client ranked for his set of keywords organically, is getting tougher with each passing day. The next most exercised option is using adwords or other cpc campaigns . The problem area remains the constant struggle to set the price right and give a client, the best possible ROI . Easier said than done ! Industry insiders say - To combat high cost of advertising, marketers will have to double down on match type and negative keyword management, resort to campaign structure optimization to lower costs and increase conversion rates.
More Effective Usage of Social Media
A hush hush dictum among b2b portals is that - social media isn't for them. But, what they also agree to is - Social media is the future. Google is going social (full throttle with google.me), facebook is acquiring more serious users and Linkedin gives a great chance for informal business networking. What a B2B Client really want is -
- Result oriented Serious Networking
- Measurable ROI for SMO campaigns and
- A better product positioning/ branding.
Honest Reporting. Action Oriented Measurable Insights
Statistics hide more than they reveal. Clients don't just wish to see what is good, they also wants to know what is going wrong with their site. Clients needs to be told about their conversion rate, conversion path and the conversion funnel. As avinsh kaushik puts it - reports should reveal the - “Golden Insights” which in turn should lead to actionable data and course correction steps.
Genuine Queries/ Qualified sales
It's a gospel truth that - most of the clients really don't care about the visits, visitors or goals achieved. What they care about most is genuine queries or actual sales! The big question is - How many B2B Portals are able to generate qualified sales or genuine leads? The client isn't spending his hard earned money for just an increased set of visitors or a better keyword ranking. The client means business. SEO companies should have a long term focus and take individual ownership for generating more business opportunities for their clients.
The After Thought
B2B industry is unique and has its fair share of challenges, opportunities and many areas of concern. It is really up to the SEO companies to rise up to the occasion and start delivering as per their client's expectations or else they will get rolled over by their better competitors in this rapidly changing scenario.
PS: Attention Indian exporters suppliers or manufacturers, get your online catalog today and make profits by tapping the business queries being generated 24/7 globally on the net. To know more , click on b2bportal
Posted by
Amit S
comments (0)
While you are destroying your mind watching the worthless, brain-rotting drivel on TV, we on the Internet are exchanging, freely and openly, the most uninhibited and shocking details about our "CONFIG.SYS" settings.” Dave Barry
Jokes apart, The first big info war is on. Freedom of speech is fighting with government's veil of confidentiality.
No matter whose side you are on, that (the) matter of fact is you have been drawn into the first virtual world war. The hacktivists says, freedom of speech is a birthright and what they are doing is a peaceful protest – as putting down a site doesn't involve any bloodshed though the US Government begs to differ. Their counter point is the repercussion of these leaks endangers many lives and holds the potential to change the entire political atmosphere across the globe.
If you look at the anatomy of this warfare, the battle field is the internet hot properties - social media sites, blogs, articles, forums and the troops are individuals like you and me. If social media could help an underdog like Obama, win the US presidential elections, it holds the potential to alter the geographies by flaring up emotions at the ground level. Look at the common thread, social media holds the most important virtue - it can influence the perceptions, it can tell you the pulse of a common man, it can give you invaluable insights into what people think and feel about on all the possible topics.
Just step back for a while and decide for yourself, if internet is on the verge of becoming a dominating mainstream media, where no one can remain a mute spectator, everyone can participate, raise their voice and make themselves count.
Facebook has more than 500 million members, Linkedin claims to have 85 million members- all voicing out what they want, what are they interested in and what are they looking for. Companies can use this tonnes of free information to drive up their profits.
HOW? When in Rome, do what Romans do! When your customers are going online, you need to have your online presence too, when the business communication is becoming a bit casual, stop using age old business jargons, show a friendly human face to the end users, engage them, talk to them and create a goodwill for your company.
Buyers don't trust TV or radio commercials, (its a hyped up pitching of one's product), they don't rely on yellow pages, it just gives them a company's name and number, the net gives a buyer a non partial review, real time user's experience and helps them, make better judgement about their purchase.
What about the B2B segment? Indian exporters, manufacturers use b2b portals, online marketplaces to promote their products and services, apart from participating in trade shows. As the number of such users is increasing phenomenally, it further confirms the fact that b2b industry too is using the net to drive up its profits. Remember, if you are not on the net you are incurring losses by losing a big chunk of your potential customers.
PS: Attention Indian exporters supplier or manufacturer, get your online catalog today and make profits by tapping the business queries being generated across the globe on the web 24/7 . To know more , click on b2bportal
Posted by
Amit S
comments (1)
Everyone is gifted - but some people never open their package - Anonymous
I like watching business channels and Enow is my current favourite. The other day they did a story on the packaging industry in India which made me think about a few interesting questions.
What would be the state of manufactures or suppliers in the absence of packaging industry? How would they preserve their products for a longer shelf life without proper packaging? How would they transport their products safely from production units to the end user markets? How would they lure the buyers without any glossy, shining or attractive packaging?
If you are as clueless as I am about the answers then this drives across my point that packaging industry has acquired an all together new meaning and importance in today's economy. Lets put it simple, its impossible to think about a product being delivered or distributed without packaging as it doesn't make any business sense whatsoever.
Marketing wars are fought over packaging designs , special strategies are crafted for it as at the end of the day its just a lonely product which fights its own battle for consumption in today's intensely competitive market, where packaging becomes a major deciding factor.
The packaging industry has understood its true potential and is working hard to deliver the best of packaging solutions to the manufacturers and suppliers all across the globe and automatic packaging machines are acting as their latest weapon in the arsenal.
High demand for packaging requirement has paved the way for working on innovating packaging solutions. The need of the hour is to make the entire process of packaging faster, efficient and user-friendly. This pushes the requirement for highly innovative packaging machines which can offer multiple advantages and are cost-effective as well.
Packaging Machinery Manufacturers in India are in a position to fulfill these requirements as their latest packaging machines boasts of state of the art technology for different products, that too, at affordable prices. The Indian packaging industry is poised to become a world leader as it caters to almost each and every manufacturing segment like bakery products, beverages, chemicals and fertilizers, confectionery products, cosmetics and personal care, drugs and pharmaceuticals etc.
Overall it can be said that, the packaging industry in India has realised its current and future challenges and is now striving to remain innovate, keep offering high quality solutions to keep themselves ahead of competition by leaps and bounds.
PS: If you are a packaging machines exporter, get your online catalog today and make profits by tapping the business queries being generated on the web, 24/7. To know more click on packaging machines suppliers
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