Showing posts with label b2b. Show all posts
Showing posts with label b2b. Show all posts
Posted by
Amit S
comments (4)
In the aftermath of panda updates many b2b portals have seen an unprecedented fluctuation in their rankings and have even observed a downward slide in their traffic.
Matt Cutts (Google's anti webspam head) was recently asked - what would he include in his SEO strategy list for 2011? He replied creation of great content (bait) spread via social media. This wouldn't just help in getting quality natural back links , which could result in better rankings, this would also help in acquiring new visitors and customers. Experts think, the reason why this strategy would succeed is this - in the world of social media, even now, the creators of original and quality content are less and those who link or spread it further are more.
As per one of the latest research report " 23 percent of social users are “creators” and almost one in 10 are “megaphones.” who generate web content, surrounding brand info found on social sites, and they're likely to link to valuable resources."
The three pillars of social media marketing are facebook, twitter and linked in. Social media pundits say that, three of them should be used in a different manner, with different content, however, with the same goal in mind which is acquiring new customers and spreading the message to the right kind of targeted audience.
Another big question which is being discussed at length is : Has article marketing finally lost its sheen? Experts believe, Yes if it not done in the right way. This essentially means if the article isn't well researched, just a mashed up piece of rephrased words of an already written text, it wouldn't help a site and could instead harm it as well.
B2b marketers should write well researched original articles (length of the article would also matter), then (preferably ) upload it on to their site and spread it via social media sites.
B2B companies have often struggled to succeed with social media sites and so far have had less than desired results.
According to another survey report " both B2B and B2C brands are seeing success with social marketing. Linked In was especially useful for B2B companies in terms of driving leads, with 61 percent of B2B firms gaining new customers "
Many b2b marketers often wonder what should they use social media for? Experts say that social media should be use for
* Acquiring New customers
* Attracting relevant search traffic
* Improving ranking
* Creating positive buzz about your brand and your product
So that brings us as to another important question i.e. what exactly are the requisites for a successful social media campaign?
* Grabbing your brands names on all the major social media sites
* Setting up of impressive profile page, with interesting information
* Creation of original, exclusive, interesting and fresh content, delivered within the right frequency i.e. either daily or every two days or weekly
* Keep fuelling social conversion around your content
What b2b companies can do is, use slide share or you tube to upload power point presentation or videos about their products and services. Then, share those links on FB + fuel conversation though exciting contests or interaction. They can use twitter for promoting occasional and exclusive promotional offers or attractive deals.
One of the main reason why b2b companies social marketing campaigns fail is because there isn't enough engaging fresh content. Industry analysts point out that compelling content is the most basic requirement for a successful SMO campaign. On an average half of the journalists turn to social media to find leads or see the pulse of the masses.
Sooner or later the line between social and search marketing will get blurred. The idea behind making early inroads into the social media segment is simple - to be on top of the game before the serious battle lines are drawn. In short, social media is getting bigger with each passing day and one can ignore it only at its peril.
PS: Attention Indian exporters suppliers or manufacturers, get your online catalog today and make profits by tapping the business queries being generated 24/7 globally on the net.
Matt Cutts (Google's anti webspam head) was recently asked - what would he include in his SEO strategy list for 2011? He replied creation of great content (bait) spread via social media. This wouldn't just help in getting quality natural back links , which could result in better rankings, this would also help in acquiring new visitors and customers. Experts think, the reason why this strategy would succeed is this - in the world of social media, even now, the creators of original and quality content are less and those who link or spread it further are more.
As per one of the latest research report " 23 percent of social users are “creators” and almost one in 10 are “megaphones.” who generate web content, surrounding brand info found on social sites, and they're likely to link to valuable resources."
The three pillars of social media marketing are facebook, twitter and linked in. Social media pundits say that, three of them should be used in a different manner, with different content, however, with the same goal in mind which is acquiring new customers and spreading the message to the right kind of targeted audience.
Another big question which is being discussed at length is : Has article marketing finally lost its sheen? Experts believe, Yes if it not done in the right way. This essentially means if the article isn't well researched, just a mashed up piece of rephrased words of an already written text, it wouldn't help a site and could instead harm it as well.
B2b marketers should write well researched original articles (length of the article would also matter), then (preferably ) upload it on to their site and spread it via social media sites.
B2B companies have often struggled to succeed with social media sites and so far have had less than desired results.
According to another survey report " both B2B and B2C brands are seeing success with social marketing. Linked In was especially useful for B2B companies in terms of driving leads, with 61 percent of B2B firms gaining new customers "
Many b2b marketers often wonder what should they use social media for? Experts say that social media should be use for
* Acquiring New customers
* Attracting relevant search traffic
* Improving ranking
* Creating positive buzz about your brand and your product
So that brings us as to another important question i.e. what exactly are the requisites for a successful social media campaign?
* Grabbing your brands names on all the major social media sites
* Setting up of impressive profile page, with interesting information
* Creation of original, exclusive, interesting and fresh content, delivered within the right frequency i.e. either daily or every two days or weekly
* Keep fuelling social conversion around your content
What b2b companies can do is, use slide share or you tube to upload power point presentation or videos about their products and services. Then, share those links on FB + fuel conversation though exciting contests or interaction. They can use twitter for promoting occasional and exclusive promotional offers or attractive deals.
One of the main reason why b2b companies social marketing campaigns fail is because there isn't enough engaging fresh content. Industry analysts point out that compelling content is the most basic requirement for a successful SMO campaign. On an average half of the journalists turn to social media to find leads or see the pulse of the masses.
Sooner or later the line between social and search marketing will get blurred. The idea behind making early inroads into the social media segment is simple - to be on top of the game before the serious battle lines are drawn. In short, social media is getting bigger with each passing day and one can ignore it only at its peril.
PS: Attention Indian exporters suppliers or manufacturers, get your online catalog today and make profits by tapping the business queries being generated 24/7 globally on the net.
Article first published as B2B Marketers and Social Media - The Catch 22 Situation on Technorati.
Labels:
b2b
,
b2b portal
,
business
,
India
,
indian exporters
,
indian suppliers
,
manufacturers
,
trade
Posted by
Amit S
comments (0)
Why would a CEO of a multimillion dollar company be forced to resign amid reports of a few thousand dollars scam that too when he himself isn't involved in it. This is the question which every b2b marketer is asking in the aftermath of the resignation of Mr. Wei, CEO- Alibaba.com. The most uncomfortable whispers are this could just be an eyewash and there is much more than what meets the eye.
Wall Street Journal(WSJ) reported that alibaba.com CEO has resigned after an internal investigation found that more than 2,300 sellers registered on their site committed fraud, sometimes with the help of Alibaba sales staff.
B2B portals especially those who offer a marketplace to the buyers and sellers have always been susceptible to such malpractices, however, for the first time the internal staff of such a reputed portal has ever been caught involved.
Reports says that the company insists that the CEOs were not involved though they resigned in the wake of moral responsibility however the rumours of a different nature are going around the corners amidst the storm.
As more and more buyers and sellers are using b2b marketplace as their preferred way to carry out their business, the possibility of a repeat of such an instance can't be ruled out. Industry analysts say as the number of transaction increases it becomes virtually impossible to track each and every of them, which leaves a certain room for error. However, what is pertinent for any company is that none of their employees should ever be involved in such a set-up, otherwise, their entire credibility goes for a toss.
B2B portal offer a wide array of services to the buyers and extra efforts are made to instil their confidence into dealing with the sellers listed. However, when the holy grail of trust is broken that's when things begin to go helter-skelter within the industry.
Analysts insist that the volume of the fraud occurred was insignificant, however, the counter action taken to rectify it was huge. Skeptics wonder if the CEOs resigned to show that company will go to any length to bring back the confidence of the buyers or if there was something more to it. Something we will never ever be able to know, something which hints towards the beginning of the end of the alibaba's bubble! Could it be another satyam in the making ...? The questions are endless with no answer in sight.
Understandably, most of the b2b portals are tight lipped about the sudden developments and are concerned about the next update. Only time will tell if we have heard the last in the ongoing fiasco, or if there are more skeletons which could stumble out the closet !
PS: If you are an Indian supplier or manufacturer, get your online catalog today and make profits by tapping the business queries being generated across the globe on the web 24/7. To know more, click on online business catalogs
Wall Street Journal(WSJ) reported that alibaba.com CEO has resigned after an internal investigation found that more than 2,300 sellers registered on their site committed fraud, sometimes with the help of Alibaba sales staff.
B2B portals especially those who offer a marketplace to the buyers and sellers have always been susceptible to such malpractices, however, for the first time the internal staff of such a reputed portal has ever been caught involved.
Reports says that the company insists that the CEOs were not involved though they resigned in the wake of moral responsibility however the rumours of a different nature are going around the corners amidst the storm.
As more and more buyers and sellers are using b2b marketplace as their preferred way to carry out their business, the possibility of a repeat of such an instance can't be ruled out. Industry analysts say as the number of transaction increases it becomes virtually impossible to track each and every of them, which leaves a certain room for error. However, what is pertinent for any company is that none of their employees should ever be involved in such a set-up, otherwise, their entire credibility goes for a toss.
B2B portal offer a wide array of services to the buyers and extra efforts are made to instil their confidence into dealing with the sellers listed. However, when the holy grail of trust is broken that's when things begin to go helter-skelter within the industry.
Analysts insist that the volume of the fraud occurred was insignificant, however, the counter action taken to rectify it was huge. Skeptics wonder if the CEOs resigned to show that company will go to any length to bring back the confidence of the buyers or if there was something more to it. Something we will never ever be able to know, something which hints towards the beginning of the end of the alibaba's bubble! Could it be another satyam in the making ...? The questions are endless with no answer in sight.
Understandably, most of the b2b portals are tight lipped about the sudden developments and are concerned about the next update. Only time will tell if we have heard the last in the ongoing fiasco, or if there are more skeletons which could stumble out the closet !
PS: If you are an Indian supplier or manufacturer, get your online catalog today and make profits by tapping the business queries being generated across the globe on the web 24/7. To know more, click on online business catalogs
Posted by
Amit S
comments (0)
“Social media is no longer a gimmick. This is how, most of the people want to receive their news and want to hear from marketers.” – Nick Schaper
One status update on facebook initiated one of the most significant revolution of our times. At least, that’s what the social media pundits are proclaiming.
Things which could have taken years to surface (in the pre internet/social media days ) took less than 10 days to highlight the massive mass unrest through social networking sites. Moreover, it just didn't remain, from people to people, it even created sort-of-a corporate collaboration for a social cause. Google and Twitter tied up to help people tweet the ground reality by leaving messages on Google voice mail, in the midst of social media crack down.
Internet marketers are trying to study the impact of this event and the wider role, that social media sites could play in the times to come. One of the main finding that has come out of this is - social media sites acts as a catalyst. Any unfolding event or a phenomena needs a well deserving push and social media would put it in the spotlight right away. Why? All the respectable and popular media across the globe, follow social media as the pulse of the masses. Views and opinions expressed/shared in high numbers don't get ignored, they become a prime time story or a newspaper's first page report.
Second observation is, it is the youth - who drives the message. Passionate users of social media sites from the age group of 15-35 are one of most sought after target segment for the advertisers, specially the women. Their voices don't go unnoticed or unheard.
Third and the time tested conclusion is - high quality, genuine cause/ content would always rule the headlines. Social media allow users to involve like-minded people in a movement/campaign at a very low cost. All in all, social media helps you publicise an idea at a fraction of a cost with a high probability of a mainstream media mention which could further add to a brand recall.
These lessons are very relevant specially for the b2b portals. Most of them are still struggling to leverage the complete benefits of the social media sites and in turn unable to help their clients which results in high dissatisfaction and a bad PR. In the light of above findings B2B portals can revise their promotion strategies, create more effective marketing plans and execute them powerfully to benefit their end clients.
PS: If you are an Indian supplier or manufacturer, get your online catalog today and make profits by tapping the business queries being generated across the globe on the web 24/7. To know more, click on online business catalogs
One status update on facebook initiated one of the most significant revolution of our times. At least, that’s what the social media pundits are proclaiming.
Things which could have taken years to surface (in the pre internet/social media days ) took less than 10 days to highlight the massive mass unrest through social networking sites. Moreover, it just didn't remain, from people to people, it even created sort-of-a corporate collaboration for a social cause. Google and Twitter tied up to help people tweet the ground reality by leaving messages on Google voice mail, in the midst of social media crack down.
Internet marketers are trying to study the impact of this event and the wider role, that social media sites could play in the times to come. One of the main finding that has come out of this is - social media sites acts as a catalyst. Any unfolding event or a phenomena needs a well deserving push and social media would put it in the spotlight right away. Why? All the respectable and popular media across the globe, follow social media as the pulse of the masses. Views and opinions expressed/shared in high numbers don't get ignored, they become a prime time story or a newspaper's first page report.
Second observation is, it is the youth - who drives the message. Passionate users of social media sites from the age group of 15-35 are one of most sought after target segment for the advertisers, specially the women. Their voices don't go unnoticed or unheard.
Third and the time tested conclusion is - high quality, genuine cause/ content would always rule the headlines. Social media allow users to involve like-minded people in a movement/campaign at a very low cost. All in all, social media helps you publicise an idea at a fraction of a cost with a high probability of a mainstream media mention which could further add to a brand recall.
These lessons are very relevant specially for the b2b portals. Most of them are still struggling to leverage the complete benefits of the social media sites and in turn unable to help their clients which results in high dissatisfaction and a bad PR. In the light of above findings B2B portals can revise their promotion strategies, create more effective marketing plans and execute them powerfully to benefit their end clients.
PS: If you are an Indian supplier or manufacturer, get your online catalog today and make profits by tapping the business queries being generated across the globe on the web 24/7. To know more, click on online business catalogs
Posts
