Matt Cutts (Google's anti webspam head) was recently asked - what would he include in his SEO strategy list for 2011? He replied creation of great content (bait) spread via social media. This wouldn't just help in getting quality natural back links , which could result in better rankings, this would also help in acquiring new visitors and customers. Experts think, the reason why this strategy would succeed is this - in the world of social media, even now, the creators of original and quality content are less and those who link or spread it further are more.
As per one of the latest research report " 23 percent of social users are “creators” and almost one in 10 are “megaphones.” who generate web content, surrounding brand info found on social sites, and they're likely to link to valuable resources."
The three pillars of social media marketing are facebook, twitter and linked in. Social media pundits say that, three of them should be used in a different manner, with different content, however, with the same goal in mind which is acquiring new customers and spreading the message to the right kind of targeted audience.
Another big question which is being discussed at length is : Has article marketing finally lost its sheen? Experts believe, Yes if it not done in the right way. This essentially means if the article isn't well researched, just a mashed up piece of rephrased words of an already written text, it wouldn't help a site and could instead harm it as well.
B2b marketers should write well researched original articles (length of the article would also matter), then (preferably ) upload it on to their site and spread it via social media sites.
B2B companies have often struggled to succeed with social media sites and so far have had less than desired results.
According to another survey report " both B2B and B2C brands are seeing success with social marketing. Linked In was especially useful for B2B companies in terms of driving leads, with 61 percent of B2B firms gaining new customers "
Many b2b marketers often wonder what should they use social media for? Experts say that social media should be use for
* Acquiring New customers
* Attracting relevant search traffic
* Improving ranking
* Creating positive buzz about your brand and your product
So that brings us as to another important question i.e. what exactly are the requisites for a successful social media campaign?
* Grabbing your brands names on all the major social media sites
* Setting up of impressive profile page, with interesting information
* Creation of original, exclusive, interesting and fresh content, delivered within the right frequency i.e. either daily or every two days or weekly
* Keep fuelling social conversion around your content
What b2b companies can do is, use slide share or you tube to upload power point presentation or videos about their products and services. Then, share those links on FB + fuel conversation though exciting contests or interaction. They can use twitter for promoting occasional and exclusive promotional offers or attractive deals.
One of the main reason why b2b companies social marketing campaigns fail is because there isn't enough engaging fresh content. Industry analysts point out that compelling content is the most basic requirement for a successful SMO campaign. On an average half of the journalists turn to social media to find leads or see the pulse of the masses.
Sooner or later the line between social and search marketing will get blurred. The idea behind making early inroads into the social media segment is simple - to be on top of the game before the serious battle lines are drawn. In short, social media is getting bigger with each passing day and one can ignore it only at its peril.
PS: Attention Indian exporters suppliers or manufacturers, get your online catalog today and make profits by tapping the business queries being generated 24/7 globally on the net.
Article first published as B2B Marketers and Social Media - The Catch 22 Situation on Technorati.
Even though, these days the hand tufted carpets are in great demand, the other types of carpets which have a huge market across the globe include Hand-knotted Woollen Carpets, Pure Silk Carpets, Handmade Woollen Dhurries, Chainstich Rugs and woollen carpets. Needless to say each carpet has its own unique features and distinct usability.
Most of the carpets produced are exported to western countries. The consumption of these carpets within India isn't that high mainly because of the high cost involved and less awareness about cost-effective marketing and promotion strategies. As per the latest figures available the carpet exports from India is worth over Rs. 2600 crores whereas the domestic market size is about Rs. 200 crores.
The industry took a beating in the mid of recession however has bounced back admirably. Even though the hand knotted and hand tufted carpets rule the market demand, many big home furnishing companies have invested in this sector, keeping the long term view in mind. Most of the big names of the home furnishing sector involved in the same are Nourison, V. Heinrich, Theo Keller, Wissenbach, Abeth, Roubeni, Feizy, Capel, Obittee, Kalaty, IKEA and more.
Many carpet suppliers say that India made carpets will eventually edge out other competitors in the times to come mainly due to availability of talented and artistic skillet, low production costs, ability to innovate and flexibility to offer designs as per the client's requirement. The only issues which could halter its growth could be poor infrastructure, child labour issues and fierce competition from China.
Overall most of the Industry experts unanimously say that in the immediate future, Indian carpet market will see rapid expansion primary due to its current retail boom and growing purchasing power of its middle class.
PS : Attention Carpet manufacturers, get your online catalog today and make profits by tapping the business queries being generated across the globe on the web 24/7.
Experts point out that the rolling is differentiated as per the temperature of the metal rolled. If the metal is rolled above its recrystallization temperature then it is known as hot rolling, else it is termed as cold rolling. Both the processes are used as per the specified requirement.
As of this article, we would like to focus on hot rolling mills. Industry experts further elaborate that once the metal grains deform while getting heated during the rolling process, they recrystallize and maintain a slightly flexible micro structure which prevents the metal from hardening. Usually most of the large pieces of metal like slab, billets etc. are used for such a process which are fed directly into a high temperature chamber, whereas in the case of smaller operations, the temperature is increased slowly and gradually.
Once the metal has been hot rolled then it is made available to be re-sized as per the product specification. As per the experts it is primarily used for producing sheet metal or simple cross sections, such as rail tracks etc.
As of now, hot rolling mills suppliers are satisfied with this years performance. They say that the demand has been consistently steady and is expected to increase by the year end. Just like other industry verticals, hot rolling mills manufacturers too witnessed a slowdown during the economic downturn, however with the passage of time the demand has resumed back to normal and the profits too have begun to rolled in.
Over the last few years, new and better technology is being incorporated for higher efficiency and productivity. Many hot rolling mills traders have realized that going for technically advanced machines call for substantial investment however the same can give one a better return on investment in the long run.
Hopefully, in the times to come, the India based hot rolling mills suppliers and manufacturers will make use of the latest state -of -art technology and be able to stand their ground in the midst of fierce international competition.
PS : If you are dealing in Hot rolling mills, get your online catalog today and make profits by tapping the business queries being generated across the globe on the web 24/7.
For those who don't know much about plastic extrusion, here is a brief detail about it. Plastic extrusion refers to a process wherein thermoplastics are extruded as per the required shape and size of a product. The plastics are first melted, then moulded into the specified shape. The companies who are in the business of plastic extrusion, buy raw plastic beads in small sizes (also known as resins) in bulk. These resins are then mixed with different colorants so as to make them more attractive to the end user. In order to add, special features and add some more to the overall quality, these resins are also treated with UV ray blocking material and mixed with additives. Thereafter, it is made to go through different stages of the machine barrel and heated cavities, where in, it gets into its desired shape as per the product's specification.
Earlier the finishing of such products used to be substandard, however with the advent of technically advanced machines the finishing of plastic extruded products is top notch and meet the stringent international quality parameters. India based plastic extrusion machinery manufacturers are confident about holding on to their current market share and are ready to penetrate into the newer economies as well.
Industry insiders further predict that this industry will keep on climbing the profit charts for the times to come. The massive industrialization which is taking place across the globe wouldn't let this industry go out of business ever. Even during the downturn the plastic extrusion machinery suppliers did not observe any catastrophic fall in demand and were the first one to recover.
All in all, most of the trade pundits are unanimous about exponential rise of this sector and the gradual consolidation of the Indian suppliers in the global arena.
PS : If you are dealing in Plastic Extrusion Machinery, get your online catalog today and make profits by tapping the business queries being generated across the globe on the web 24/7.
As fashion trends keeps on changing, off late, there has been a renewed interest in this attire and the same can be seen in the increased sales of designer sarees in the last few years. As the business prospects are looking bright in the long run, many labels are pouring some serious investment not just from India but also from quarters like Middle-East etc.
There are three main factors which govern a designer saree. They are :
Experimentation
Designer sarees call for inhibited experimentation. In a bid to see what can work and what can not, designers are busy experimenting with different aspects of a saree , be it the fabric or the pattern or the height and the way it is wrapped around.
Bold colours and styles
Saree designers like Sabyasachi, label 24 etc. are known for adding new hues to this traditional attire and no wonder that bold and sparkling colours are making a comeback.
The marriage of East and West
Fusion is the name of the game. The saree designers are busy blending the designs of both the worlds and create a product which is traditional in theme and doesn't compromise with the western sensibilities as well. This is usually done to lure the western buyers to buy and wear is inorder to push an all together new market segment.
Even though saree has maintained its uniqueness amidst the flurry of fashionable dresses and styles, however the way to go forward or any effort to reclaim its glorious past would be to "evolve". The fabric used for creating designer sarees like silk, cotton, chiffon, georgette etc. leaves immense scope for experimentation. One thing is for sure that the Designer sarees are the one which will spearhead the revival of the Indian saree industry. Hopefully in the times to come the India based designer sarees suppliers will be able make their mark in the global arena for once and for all.
PS : If you deal in designer sarees, get your online catalogue today and make profits by tapping the business queries being generated on the web, 24/7
Rotomoulding machine has great usage in the industrial and the manufacturing sector. It is used to make complex medical products, leisure craft, toys etc. Just like with any other industrial or mechanical process, there are numerous pros and cons involved. The main advantages for using rotational moulding process are
1. The process can be completed in one go with no weld lies or joints.
2. The process is inexpensive and is true even for small scale production.
3. Almost negligible material wastage.
4. Multiple products can be molded together on a single machine.
However on the other side. The main disadvantages are
1. The manufacturing process is time taking process.
2. Sometimes the cost of raw material used make this process slightly expensive.
Rotational moulding machines comes in various types and sizes. The one which are commonly used are carousel types, shuttle types and clam shell moulding machines. Carousel type machines generally use 3 -4 arms on which the molds are mounted which rotates the parts bi axially going through the usual process of heating, loading and cooling (in each cycle).These machines are highly energy efficient and give better productivity.
Shuttle type rotomoulding machines have two carts which move in and around the oven.These machine usually occupy less space, however, the rate at which they produce parts isn't that high. The last but not the least are the Clam shell machines , which run one part at a time. Experts add that these machines are more efficient than open flame machines however may not produce as many parts as any multi arm machines does.
On the global scene, China is the most dominant market player followed by India and some other South American countries. As times are changing, the Indian made rotational moulding machines are getting popular and are doing brisk business overall. All in all, the suppliers and manufacturers of these machines are highly optimistic about making the most of the ongoing industrial boom and rake in huge profits.
PS : If you are a rotomoulding machine supplier or manufacturer get your online catalog today and make profits by tapping the business queries being generated across the globe on the web 24/7.
As more and more impetus is being given to industrialization, the demand for stainless steel sheets is growing by leaps and bounds. As far as the steel sheets are concerned, they are available in mainly 5 forms like ferritic, austenitic, martensitic, precipitation hardening (PH) and duplex. All the forms vary as per their alloy combination and their corrosion resistance ability. Each type is used as per the requirement of a client so as to deliver high quality results.
Many factors are considered before choosing a final type of stainless sheet metal. In case there is a requirement for the commercial kind of set up, then the sheets used are different (high tensile strength to carry more load etc.) and in case they are being used for residential purposes then the factors considered are usually relaxed.
The Indian stainless steel manufacturers and suppliers are somewhat vary of the competition from the international players. The final quality of most of the Indian made stainless steel sheets doesn't meet the international standards which is why they face stiff opposition in the market. However, as more awareness is developing, more and more manufacturers are trying to incorporate the use of latest technologies and equipments to survive in this cut throat competition.
Another trend which is catching up, is the use of online b2b portals. The suppliers and exporters use them to promote their products and services to the western clients who in turn give bulk orders at huge margins (due to currency conversion factors). Industry analysts hope that in the times to come the stainless steel manufacturers will learn from their past debacle and improve their positioning in the global arena eventually.
PS: If you are a Stainless Steel Sheets supplier, get your online catalog today and make profits by tapping the business queries being generated across the globe on the web 24/7.
Aggressive efforts are on by the green peace activists to reduce the overall dependence on plastic. The companies which produce plastic pet bottles are under tremendous pressure to do their bit towards saving the environment. Some of the companies have taken a lead in the same by offering to recycle their products for other usages like in the auto industry for making automobile sheets etc.
Industry experts suggest that recycled plastic can be used in many other fields as well like oil, greenhouse gas emissions, energy, landfill space etc.
This helps businesses garner goodwill in the business and do their bit towards saving the planet from the evils of plastic.
Industry insiders say that we can not ignore plastic completely and the overall dependence can only be reduced gradually. More and more innovative ways are being thought of, to improve the quality of plastic produced or to make it somewhat bio-degradable.
According to the beverage marketing corporation, bottled water consumption has more than doubled over the last ten years and will continue to grow at an aggressive pace. Also, it is estimated that only about 12%-16% of plastic water bottles are recycled-which is less than other bottled drinks such as soda or beer. This essentially means that a staggering 88% of all the water bottles sold, end up as litter or stuffed into our landfills. This certainly doesn't augurs well for our environment .
Many environmentalists are now advocating the use of stringent laws to curb the use of plastic bottles, whereas some think that the laws alone cannot be the ultimate solution. They are of the opinion that we need to create enough public awareness which eventually would lead to a systematic phase out of plastic usage.
Nonetheless, the fact remains that plastic continues to be material of choice for most of the manufactures and suppliers due to its price and durability. It would be interesting to see what measures the plastic pet bottles manufactures adopt to counter the ongoing challenge. A fair solution would be to adopt a balanced approach which doesn't harm their business interests and protects our nature as well.
PS : If you deal in Plastic pet bottles , get your online catalogue today and make profits by tapping the business queries being generated on the web, 24/7.
As 2010 is about to sign off, I decided to step back a little , introspect and analyse a few things from a client's point of view. The main concern which came to my mind was - What is it that exporters, manufacturers and suppliers really expect from a SEO campaign. I thought of it as a compelling reason to write because of the industry wide rising mismatch between a client's expectation and a SEO' deliverability . Below are the few points, which i could thought of, from a client's perspective, feel free to add yours in the comments.
Lower CPC and a Higher ROI
Getting a client ranked for his set of keywords organically, is getting tougher with each passing day. The next most exercised option is using adwords or other cpc campaigns . The problem area remains the constant struggle to set the price right and give a client, the best possible ROI . Easier said than done ! Industry insiders say - To combat high cost of advertising, marketers will have to double down on match type and negative keyword management, resort to campaign structure optimization to lower costs and increase conversion rates.
More Effective Usage of Social Media
A hush hush dictum among b2b portals is that - social media isn't for them. But, what they also agree to is - Social media is the future. Google is going social (full throttle with google.me), facebook is acquiring more serious users and Linkedin gives a great chance for informal business networking. What a B2B Client really want is -
- Result oriented Serious Networking
- Measurable ROI for SMO campaigns and
- A better product positioning/ branding.
Honest Reporting. Action Oriented Measurable Insights
Statistics hide more than they reveal. Clients don't just wish to see what is good, they also wants to know what is going wrong with their site. Clients needs to be told about their conversion rate, conversion path and the conversion funnel. As avinsh kaushik puts it - reports should reveal the - “Golden Insights” which in turn should lead to actionable data and course correction steps.
Genuine Queries/ Qualified sales
It's a gospel truth that - most of the clients really don't care about the visits, visitors or goals achieved. What they care about most is genuine queries or actual sales! The big question is - How many B2B Portals are able to generate qualified sales or genuine leads? The client isn't spending his hard earned money for just an increased set of visitors or a better keyword ranking. The client means business. SEO companies should have a long term focus and take individual ownership for generating more business opportunities for their clients.
The After Thought
B2B industry is unique and has its fair share of challenges, opportunities and many areas of concern. It is really up to the SEO companies to rise up to the occasion and start delivering as per their client's expectations or else they will get rolled over by their better competitors in this rapidly changing scenario.
PS: Attention Indian exporters suppliers or manufacturers, get your online catalog today and make profits by tapping the business queries being generated 24/7 globally on the net. To know more , click on b2bportal
Jokes apart, The first big info war is on. Freedom of speech is fighting with government's veil of confidentiality.
No matter whose side you are on, that (the) matter of fact is you have been drawn into the first virtual world war. The hacktivists says, freedom of speech is a birthright and what they are doing is a peaceful protest – as putting down a site doesn't involve any bloodshed though the US Government begs to differ. Their counter point is the repercussion of these leaks endangers many lives and holds the potential to change the entire political atmosphere across the globe.
If you look at the anatomy of this warfare, the battle field is the internet hot properties - social media sites, blogs, articles, forums and the troops are individuals like you and me. If social media could help an underdog like Obama, win the US presidential elections, it holds the potential to alter the geographies by flaring up emotions at the ground level. Look at the common thread, social media holds the most important virtue - it can influence the perceptions, it can tell you the pulse of a common man, it can give you invaluable insights into what people think and feel about on all the possible topics.
Just step back for a while and decide for yourself, if internet is on the verge of becoming a dominating mainstream media, where no one can remain a mute spectator, everyone can participate, raise their voice and make themselves count.
Facebook has more than 500 million members, Linkedin claims to have 85 million members- all voicing out what they want, what are they interested in and what are they looking for. Companies can use this tonnes of free information to drive up their profits.
HOW? When in Rome, do what Romans do! When your customers are going online, you need to have your online presence too, when the business communication is becoming a bit casual, stop using age old business jargons, show a friendly human face to the end users, engage them, talk to them and create a goodwill for your company.
Buyers don't trust TV or radio commercials, (its a hyped up pitching of one's product), they don't rely on yellow pages, it just gives them a company's name and number, the net gives a buyer a non partial review, real time user's experience and helps them, make better judgement about their purchase.
What about the B2B segment? Indian exporters, manufacturers use b2b portals, online marketplaces to promote their products and services, apart from participating in trade shows. As the number of such users is increasing phenomenally, it further confirms the fact that b2b industry too is using the net to drive up its profits. Remember, if you are not on the net you are incurring losses by losing a big chunk of your potential customers.
PS: Attention Indian exporters supplier or manufacturer, get your online catalog today and make profits by tapping the business queries being generated across the globe on the web 24/7 . To know more , click on b2bportal
I am not sure how many of you have watched recently released “The Social Network” a sort of fictional biopic on Mark Zuckerberg , Facebook's founder. Adapted from Ben Mezrich 's novel - The Accidental Billionaires, it delivers a strange but intense experience as it makes you watch your present as a phased out piece of history. The Social Network, has all the thrills, excitement and wow moments, which you would expect from any A grade hollywood movie and undoubtedly it is one of the finest movies made this year.
Facebook has changed the way world used to communicate. Google treats it as its most formidable competitor and Bing sees them as their partner in success (notice, Bing powered Facebook search). Like a pied piper Facebook is leading the wave of social media making it one of the most exciting communication platform of our times.
There was early scepticism about social media that it wouldn't work for businesses and can not be used specially for b2b segment. Now it has been proved through numerous case studies that, this is one stereotype which has outlived its validity. No matter which business you are in, you have to use social media as it is one of the fastest growing medium of all times across the globe.
As more and more folks are getting on the net , corporates too have joined the bandwagon. Most of the IT companies have got their branding right specially in the big three sites viz. facebook, twitter and linkedin. Corporate news, videos, images etc. all adds up to their online reputation enhancement and management. Having said that, there are still many of those, who are all dressed up, standing in the middle, confused and clueless about where to go. This applies to most of the non IT companies.
The non IT corporates are in fix on how to maximise ROI out of their social media efforts. If companies like Dell can makes millions through Twitter, then there must be something which Dell is doing right and others are not. Below are the few probable reasons.
Corporates often fail to identify four key issues
1.Who their target audience is (age group, demographics, income levels etc.)?
2.Where they are (business sites, personal sites, news sites , forums etc.)?
3.What do they click most (their click behavioral pattern)?
4.Identify their own end goal ( sales, queries or something else...)
It is not necessary to hit the bull's eye in the first go. Multiple attempts are required to dust off what doesn't works and to discover what actually works. Continuous testing and evaluation is the key to succeed in B2B marketplace
All that one needs to take care of is that, you aren't dealing with the bots here, you are dealing with real time human beings.So, your blatant sales pitch wouldn't work, constructive and consistent communication will. Remember, SMO is a slow but immensely rewarding strategy !
PS: If you are an Indian exporter supplier or manufacturer, get your online catalog today and make profits by tapping the business queries being generated across the globe on the web 24/7 . To know more , click on b2bportal
“ The heart is the only broken instrument that works.” -- T. E. Kalem
India and China are competing hard for every possible inch in the battle of capturing the highest possible market share in the scientific instrument segment. China has many advantages at the moment though India could soon outpace them in this category. Below is a brief analysis:
Crouching Tiger ( India's Perspective)
The scientific instruments segment globally offers huge market potential to the Indian companies. With the steep rise in population and the occurrences of new diseases, the governments all over the globe have renewed their focus on the health sector like never before. In India, the health ministry has taken several initiatives to improve the overall medical conditions and its availability. All this has pushed the demand for scientific instruments manifolds.
Indian companies have many advantages in this sector including easy access and availability of the raw material. So far, Ludhiana (Punjab) has been the hub of scientific instruments manufacturing, other cities are also being incentivised to gear up towards this industry. Another advantage which Indian companies have is that they have a better image in the world market in terms of being more investor friendly and offering ease of regulations as compared to China.
Experts believe that after China the world is looking at India to be their main manufacturing hub and Indian scientific instrument manufacturers shouldn't loose this opportunity and seize it with both hands.
Hidden Dragon (Chinese scenario)
The scientific instrument market in China is growing at a rapid pace. Though, China has usually been criticised in the past for excessive mass production without giving much thought to the quality, even then, the Chinese companies have continued to make deep penetration into the world markets, in their bid to emerge as market leaders.
Industry insiders reveal that currently the Chinese companies have their hold in the low grade instrument segment and the high grade instrument segment is controlled by international majors like Agilent, Johnson & Johnson, Pan Pacific, Siemens, Bayer, Philips, Oxford, Omron Japan, Hitachi, Toshiba Deng Jun and others.
It appears as if the Chinese government isn't too amused with the current standing and is taking some bold steps to strengthen the domestic companies by drafting some policies which may eventually sound a death knell for the foreign companies. Though this change may benefit other low cost destinations like indian scientific instruments makers etc.
Experts, also point out that China will eventually have to open up its economy, before it could realize its dream of being acknowledged as a market leader and when it does that it will make the battle field more even. Nevertheless, as of now china poses a serious competition to other countries in the immediate future.
PS : scientific instruments exporters get your online catalog today and make profits by tapping the business queries being generated across the globe on the web 24/7 . To know more , click on scientific instrument manufacturers
I like watching business channels and Enow is my current favourite. The other day they did a story on the packaging industry in India which made me think about a few interesting questions.
What would be the state of manufactures or suppliers in the absence of packaging industry? How would they preserve their products for a longer shelf life without proper packaging? How would they transport their products safely from production units to the end user markets? How would they lure the buyers without any glossy, shining or attractive packaging?
If you are as clueless as I am about the answers then this drives across my point that packaging industry has acquired an all together new meaning and importance in today's economy. Lets put it simple, its impossible to think about a product being delivered or distributed without packaging as it doesn't make any business sense whatsoever.
Marketing wars are fought over packaging designs , special strategies are crafted for it as at the end of the day its just a lonely product which fights its own battle for consumption in today's intensely competitive market, where packaging becomes a major deciding factor.
The packaging industry has understood its true potential and is working hard to deliver the best of packaging solutions to the manufacturers and suppliers all across the globe and automatic packaging machines are acting as their latest weapon in the arsenal.
High demand for packaging requirement has paved the way for working on innovating packaging solutions. The need of the hour is to make the entire process of packaging faster, efficient and user-friendly. This pushes the requirement for highly innovative packaging machines which can offer multiple advantages and are cost-effective as well.
Packaging Machinery Manufacturers in India are in a position to fulfill these requirements as their latest packaging machines boasts of state of the art technology for different products, that too, at affordable prices. The Indian packaging industry is poised to become a world leader as it caters to almost each and every manufacturing segment like bakery products, beverages, chemicals and fertilizers, confectionery products, cosmetics and personal care, drugs and pharmaceuticals etc.
Overall it can be said that, the packaging industry in India has realised its current and future challenges and is now striving to remain innovate, keep offering high quality solutions to keep themselves ahead of competition by leaps and bounds.
PS: If you are a packaging machines exporter, get your online catalog today and make profits by tapping the business queries being generated on the web, 24/7. To know more click on packaging machines suppliers
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