Even though, these days the hand tufted carpets are in great demand, the other types of carpets which have a huge market across the globe include Hand-knotted Woollen Carpets, Pure Silk Carpets, Handmade Woollen Dhurries, Chainstich Rugs and woollen carpets. Needless to say each carpet has its own unique features and distinct usability.
Most of the carpets produced are exported to western countries. The consumption of these carpets within India isn't that high mainly because of the high cost involved and less awareness about cost-effective marketing and promotion strategies. As per the latest figures available the carpet exports from India is worth over Rs. 2600 crores whereas the domestic market size is about Rs. 200 crores.
The industry took a beating in the mid of recession however has bounced back admirably. Even though the hand knotted and hand tufted carpets rule the market demand, many big home furnishing companies have invested in this sector, keeping the long term view in mind. Most of the big names of the home furnishing sector involved in the same are Nourison, V. Heinrich, Theo Keller, Wissenbach, Abeth, Roubeni, Feizy, Capel, Obittee, Kalaty, IKEA and more.
Many carpet suppliers say that India made carpets will eventually edge out other competitors in the times to come mainly due to availability of talented and artistic skillet, low production costs, ability to innovate and flexibility to offer designs as per the client's requirement. The only issues which could halter its growth could be poor infrastructure, child labour issues and fierce competition from China.
Overall most of the Industry experts unanimously say that in the immediate future, Indian carpet market will see rapid expansion primary due to its current retail boom and growing purchasing power of its middle class.
PS : Attention Carpet manufacturers, get your online catalog today and make profits by tapping the business queries being generated across the globe on the web 24/7.
Recently, the India's Ministry of Textiles announced that USA has removed Indian carpets from the list of products "produced by forced labour or child labour in violation of international norms.” The US dept. of labour quickly clarified that it hasn't taken such a decision and would comment upon after studying the findings of an undergoing research report.
The Indian carpets industry used to be largely unorganized in the 90s where in few instances of such violations were observed, however as this sector is getting more regularised, such practises has significantly reduced.
The US dept. of labour has a strict policy against import of those articles or products where in child labour violations have been reported. Unfortunately, carpets from India is currently included on such a list. Let us take a brief view of the Indian carpet industry and why exclusion from this list is very important for our carpet manufacturers.
Carpet industry is one of the oldest industries in India. It is said that, carpet weaving was brought to India by the Moguls. Due to easy availability of resources, carpet manufacturing was restricted mostly to northern India. Major centers of carpets production have been Bhadohi, Agra, Jaipur & Kashmir.
Indian carpet industry's main strength lies in talented artistic weavers, lower cost of production, willingness to innovate and ability to offer a diverse variety to the buyers.
Having talked about its uniqueness and strength, India has its fair share of weaknesses as well. The sector has largely remained unorganized and hence the lack of professionalism and the existence of trade malpractices is quite common. Another factor, which eats into their profits is the over dependence on the agents due to less awareness about the various marketing options available to the sellers.
Other negative factors include poor infrastructure, informal training and unhealthy competition at the domestic level. Last but not the least, scant respect for IPR, which results in massive duplicacy of designs and patterns which further dampens a weaver's urge to innovate.
Experts believe that, there are still a plethora of opportunities for Indian carpets suppliers and manufacturers to improvise further e.g.
Emergence of new markets.
Growing disenchantment of the world community with the Chinese manufacturing industry.
Availability of better technology to lower down the cost of production to remain competitive.
Heavy Investment of foreign majors in the Indian carpet segment.
Acknowledgment of Indian weaver's talent in the global arena.
In the end it can be fairly concluded that the Indian carpet industry is going through a massive transformation. The fact that the traditional markets have saturated, has forced the carpets suppliers to exploit newer and emerging markets. The Indian carpets industry is looked upon by the world community as one of the game changers. Carpet suppliers from India will find it difficult to compete globally unless and until, it addresses some serious confrontational social issues. The time is ripe for Indian carpets manufacturers to begin their dominance over the world market of carpets provided they resolve the issues raised in a reasonable time.
PS : Carpet manufacturers get your online catalog today and make profits by tapping the business queries being generated across the globe on the web 24/7 . To know more , click on carpet suppliers
A recent report confirms that the major players in the carpet industry include Pakistan, Afghanistan, India, China, England, France, Russia, the US and Persian countries. Emerging economies such as Asia-Pacific, Middle East and Latin America are also gaining leverage due to better resource management and cheap and abundant labour.
US is playing a pivotal role in the carpet industry worldwide. It recently imposed sanctions on Iran which has hampered their carpet exports significantly. It is estimated that the export of hand-woven carpets generates about $500 million annually for Iran’s economy, with 20 percent of the total earnings coming from the U.S. market. Carpet weaving is big business in Iran and one of the country’s biggest employers. Now that the sanctions have been placed it will hit their carpet industry hard though would give other countries a chance to fill in the gap.
On the other hand US is also making an attempt to boost the carpet industry of Pakistan (as a part of its good will gesture) by training the carpet artists, creating more jobs though more investment and other such measures. Other countries need not worry about this development as the Pakistan's economy is already in shambles and such steps are purely for survival and wouldn't empower them to become market leaders.
Experts believe as of now the carpet manufacturers are facing four main challenges . These are as follows
Availability of skilled workers and raw materials
Accessibility to capital
Understanding of conventional weaving patterns
Marketing concerns and competition among others
Worldwide, the US continues to enjoy its position as the largest market for the carpet suppliers and manufacturers. The region is trailed by Europe and Asia-Pacific at second and third positions respectively. Industry veterans say in terms of fastest growing region, Asia-Pacific, driven by India and China is positioned to take the lead through 2015.
Further reports confirm that Indian carpets exports have registered a growth of 24 percent in the first five months of this fiscal (2010-11) despite the slow economic recovery.
With the market being back on track and the rising demand with every quarter the only question remains - how much could the Indian carpets suppliers benefit? I think this is the time to execute the plans, the projections can take a back seat !
PS : Carpets suppliers get your online catalog today and make profits by tapping the business queries being generated across the globe on the web 24/7 . To know more , click on Carpet suppliers
Currency depreciation in the far off Europe is giving the Carpet exporters and suppliers in India sleepless nights ! That's the effect of globalization. Here, everything and everyone is interconnected and a crisis in an all together different part of the world can have its impact in each and every related corner.
Indian carpet industry depends heavily on exporters and suppliers and the west is a huge market for them. The Euro crisis has rattled them and its quite natural for them to be perplexed about it, as it directly impacts their profit margins.
According to a news report, the Euro value had depreciated to almost Rs 54 and since the orders are normally booked 6 - 12 months prior to the delivery, the exporters have received devalued payments. Most of the carpet manufacturers and suppliers are worried as the fresh orders have slowed down and the importers are unwilling to renegotiate the prices. This is leading to a hit of around 40-50 percent on the carpet exporter's revenue.
The most sought after carpets types that are usually sold are Woven, Needlefelt, Knotted and Tufted. The Major belts of carpets production include Bhadohi, Mirzapur and Agra in Uttar Pradesh, Jaipur, Bikaner in Rajasthan, Panipat in Haryana and Kashmir. Indian carpets manufacturers makes carpet of various types including Chainstich Rugs, Tufted Woolen Carpets, Hand-knotted Woolen Carpets, GABBE Woolen Carpets, Pure Silk Carpets, Handmade Woolen Dhurries, Staple or Synthetic Carpets.
The moment, the carpet exporters were about to take a breathe of relief as the US market (the largest importer of Indian carpets with 50 per cent market share) was showing signs of recovery, the news of Euro crisis arrived. This is now pushing them to explore new options as a remedy measure.
The new options include an effective online promotional campaign and participation in the trade shows abroad, which gives them a good ROI on their overall expenditure . Many of these traders are switching to the charm of online promotion in the B2B marketplace, which is helping them get better leads, leading to more conversion. These B2B online marketplaces are not only cost-effective in comparison to traditional media, they also mean better leads and more assured business.
Earlier only the small or medium level exporters used to deal in the Online b2b marketplace however now the top line exporters are also using it, to minimize their cost of advertisement and promotion. Needless to say, the carpet exporters in India have a fair share of worries on their mind, however now, they also have a ray of hope in the form of online b2b marketplace.
PS : If you are a Carpet Exporter, supplier or manufacturer click on Carpets Suppliers to know more about how can you make profit through online B2B Marketplace.
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