Carpet Suppliers all set for record profits!

Rapid commercialization has immensely benefited the carpet manufacturers across the globe. There has been a steady increase in the demand of carpets due to their enhanced role in the interior decoration of businesses and home establishments. Carpets suppliers are trying every trick in the book from using online marketing to highlighting the ergonomic features to capture new market segments in various locations.


A recent report confirms that the major players in the carpet industry include Pakistan, Afghanistan, India, China, England, France, Russia, the US and Persian countries. Emerging economies such as Asia-Pacific, Middle East and Latin America are also gaining leverage due to better resource management and cheap and abundant labour.


US is playing a pivotal role in the carpet industry worldwide. It recently imposed sanctions on Iran which has hampered their carpet exports significantly. It is estimated that the export of hand-woven carpets generates about $500 million annually for Iran’s economy, with 20 percent of the total earnings coming from the U.S. market. Carpet weaving is big business in Iran and one of the country’s biggest employers. Now that the sanctions have been placed it will hit their carpet industry hard though would give other countries a chance to fill in the gap.


On the other hand US is also making an attempt to boost the carpet industry of Pakistan (as a part of its good will gesture) by training the carpet artists, creating more jobs though more investment and other such measures. Other countries need not worry about this development as the Pakistan's economy is already in shambles and such steps are purely for survival and wouldn't empower them to become market leaders.


Experts believe as of now the carpet manufacturers are facing four main challenges . These are as follows


Availability of skilled workers and raw materials

Accessibility to capital

Understanding of conventional weaving patterns

Marketing concerns and competition among others


Worldwide, the US continues to enjoy its position as the largest market for the carpet suppliers and manufacturers. The region is trailed by Europe and Asia-Pacific at second and third positions respectively. Industry veterans say in terms of fastest growing region, Asia-Pacific, driven by India and China is positioned to take the lead through 2015.


Further reports confirm that Indian carpets exports have registered a growth of 24 percent in the first five months of this fiscal (2010-11) despite the slow economic recovery.


With the market being back on track and the rising demand with every quarter the only question remains - how much could the Indian carpets suppliers benefit? I think this is the time to execute the plans, the projections can take a back seat !


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