Limestone Suppliers Hooked On To Twittermania

Breaking News: Rapper 50 cent’s one tweet reportedly helped a company make 8 million dollars in a day. Sounds incredible, right. Now comes the caveat, he has a stake of $30 million in shares in the company he promoted. Though 50 cent faced criticism for unabashed promotion of his company (without any disclosures) , he indirectly led the foundation of a new trend, celebrity endorsement through their social networking sites. The additional point which I am trying to drive across is – social media can be used to generate a substantial revenue for your business.

Another trend which is being spotted off late is that I see many b2b sites using social media with an altogether renewed approach. From the blunt sales pitch to the creative user engagement – A sea change is being observed in the way companies run their social media campaigns, nowadays.

I had a chance encounter with a friend of mine who happens to be a lime stone supplier with a limited internet knowledge and told me that twitter and other social networking sites are helping him get some new clients for his business.

What under any other circumstances could have been a 5 minute encounter turned into an hour long idea marathon. The refreshing insight which i gained during this interaction was – Indian stone suppliers specially those who have online presence have begun to use twitter and other networking sites to attract new customers especially the bigger clients based in USA, UK and other western countries.

A quick analysis of the limestone industry reveals that a significant portion of the global limestone industry is shared by limestone suppliers from India. Western architects and designers use it a lot to enhance the overall look of their constructions.

As most part of the talk went hunky dory, the inflection point of our conversation was whether he was able to get the right kind of target audience for his business. He gave an assured reply that even though the numbers are few as of now, there are enough curious souls who want to know more about his business indirectly, helping him spread a buzz around it and in turn help him create a longer brand recall.

This led to our mutual conclusion that even though twitter’s core aim is to tell the – pulse of the masses ( in real time) on almost any subject, from every part of the world, it certainly can be used to share special offers, interesting facts etc. to help create a better online presence for one’s business.

Evidently, we ended up agreeing that – it certainly makes a strong business sense for most of the businesses including the slate stone suppliers make use of one of the most influential media of our times and reap higher profits specially, when our main customers are based in those countries wherein internet usage is amongst the highest.