Education is an ornament in prosperity and a refuge in adversity. - Aristotle
“We don't need no education” Pink floyd's infamous song did acquire the cult status, though the fact of life remains that education is one of the most important aspect of one's life. The ever increasing focus and spotlight on the thriving education sector has led to a flourishing stationery industry.The stationery industry in India creates more than a million jobs and generates considerable revenue for our economy.
It wouldn't be wrong for an outsider to think that the indian stationery market is dominated by the top four players viz. Camlin, Navneet Publications, Staples and ITC, the inside story is somewhat different. These top players conquers a certain niche within the whole segment and the stationery market largely remains fragmented with myriad of small and regional players.
A research report says that - " Small and Medium Enterprises play a vital role for the growth of Indian economy by contributing 45% of the industrial output, 40% of exports, creating one million jobs every year and producing more than 8000 quality products for the Indian and the international market."
Stationery suppliers say that the small players can't take their position for granted as the biggies have some aces up their sleeves for the times to come.
One might be interested to know who among them is the leader of the pack. News reports say that - The youngest member has taken the fastest leap i.e. ITC which has a turnover of Rs 400 crores, is clocking a growth of 20% in a short span of six years.
Indian stationery industry is getting ready for the next level and the war cry is just getting louder with the arrival of Chinese dragon and other international brands like staples etc.
Stationery suppliers say that, after nearly 20 years China has become the world's largest stationery manufacturing centre with more than 6,000 stationery manufacturers with a production capacity of producing 40% of the global stationery requirement.
On the other hand, staples has successfully positioned itself as the largest organised office products player in the Indian market, reaching Rs 200 crores in sales in their third year of operation.
The indian stationery suppliers needs to be up on their toes as globally the competition is very tough. In terms of design, variety and quality new products are getting launched almost everyday to grab as much market share as possible !
Market players estimate the growth rate of the indian stationery industry to be around 15% annually, fuelled by the interest and investment in the education sector, both from public and the private sector.
So what would work in the times to come for the indian stationery suppliers? Experts say : smart branding, building new product strategies, ability to keep the low operational cost and the use of latest technologies for production as well as marketing. Without an iota of doubt, internet would surely remain an important partner in their growth.
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There have been some heated exchange between the Union human resource development minister and a few state governments over the implementation of the Right to Education (RTE) scheme in India. The bone of contention is – the additional financial burden that the state governments have to cope with for the successful implementation of RTE. Although the centre is ready to provide financial assistance to the states, some are not willing to invest and work towards implementing the scheme.
The Act came into force few months back, but will it help improve the current educational situation in our country? We need to evaluate and should have serious debates on that. Nevertheless, what is heartening to see is the renewed focus on the importance of education which is no doubt a great tool to reduce disparity from the society.
The trend to implement the right to education is on the rise in many other developing countries as well. One of the beneficiaries of this trend apart from the underprivileged souls are the stationery suppliers across the globe. The emergence of new technologies had begun to have an adverse affect on the overall sales of the stationery suppliers however because of the strong focus on the education by governments across the globe, the stationery suppliers are back in business.
Schools, Colleges, and Offices play a vital role in maintaining a constant stream of demand for the stationery products across the year. The products in demand includes exercise books, spiral notebooks, composition books, refill pads, registers, college text books, spiral note books, master mind question banks, text books, Stencils & Accessories, Typewriter Ribbons, Correcting Fluids, Correction Pen, Stamp Pads & Ink, Geometry Boxes, Adhesives, Script Pen, Winner Pen, Grip Pen, Gel Pen, Computer Related Items etc.
Industry analysts forecast that the stationery industry may grow at 10-15 % p.a. is being seen as realistic .Internet is playing a big role in the growth of stationery industry by allowing the small to medium entrepreneurs to reach out to other countries by exporting and promoting their products online. B2B online promotion helps in reducing their overall cost of promotion, without compromising on quality thus helping them produce a good quality product at a competitive price.
Stationery industry is an important cog in the wheel of Indian economy as it offers employment, tax revenues and brings forex reserves . Stationery Suppliers are constantly on the look for new technologies to further improvise their products so to keep-up with the fierce pace of competition, specially from china. The major importers of Indian stationery products are countries like U.S.A., Australia, Canada, major African countries and Middle East.
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