Handicrafts play an important role in preserving the rich heritage of any country. Artisans and craftsmen indulge in this trade not just because of the lure of money, they do it as it connects them with their past, their tradition and helps them preserve their identity in today's rapidly changing world. Across the globe, handicraft industries give an additional employment and raise the level of living for both, the rural and urban population.
The Indian Proposition
Indian Handicraft industry serves an important role in the development of economy of the rural masses and earns substantial foreign exchange.The major handicraft hubs in India are Moradabad, Jaipur, Saharanpur, Jodhpur and Narsapur . Collectively, they employ (directly and indirectly) about 1 million people. Handicrafts Exporters from India have an edge against its competitors like China, Philippines, etc. who generally produce machine-made products whereas Indian handmade products are more popular all over the world, courtesy, their exclusive designs and talented workmanship.
Global Scenario
Like India , many other countries take keen interest in promoting their handicrafts industry. A rough estimate says that the Govt. of Australia spends around $6.3 million per year , United States (one of the biggest player in the handicraft industry) employs an approximately 127000 people and accounts for approx US$13.8 billion and Canada nearly accounts for a total of over $100 million exports and employs about 22,597 persons in the handicraft sector.
Popular Products
Handicrafts Exporters usually deal in Decorative Items, Furniture, Jewellery, Garments, Wall Hangings, Marble Handicrafts, Paintings, Metal Handicrafts. The popular Products that are sought after by the importers and other buyers are brass handicrafts, brass statues, bronze religious craft, gods statue, brass decorative, statues of hindu, statues of goddess, singing bowls, bells, European statues, enamelware, handicraft, enamel, miniatures etc.
Government Initiative
In an attempt to empower the rural sector Government of India has been quite supportive of the handicraft industry.Handicrafts craftsmen get many opportunities to showcase their products at well publicised trade shows and trade fairs. There have been reports that the textile ministry is contemplating an aggressive campaign to promote Indian handicraft products among the sports persons and spectators in the upcoming Common Wealth Games 2010.
Current Developments
After initial struggle Indian handicraft items are finding their rightful place in the world market.The products that have appealed more to the western countries are costume jewellery, hand-printed textiles and scarves, embroidered and crocheted garments, bags and purses, zari supplies, footwear, shawls, belts, chappals, and stoles etc.
There was a slump in the overall export of Indian handicrafts due to the recession however as per the last available stats, there has been substantial growth and the current Export figures indicates that we could reach the Rs.10000 Cr. mark by the end of 2010 .
Road to the Future
The future could be a bit tough for the Handicrafts Exporters because of the increased demand to enforce various social and environmental compliances from the major importing countries. More focus is on producing environment friendly handicrafts and to avoid the usage of perilous materials in their manufacturing. Amidst these challenges, the need of the hour is to create awareness and better promotion of environment friendly crafts, test new waters specially the South American countries and educate the craftsmen for quality up-gradation to make India's crafts competitive enough to become a market leader across the globe.
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