A woman’s perfume tells more about her than her handwriting. -Christian Dior
Christian Dior might have said this while launching her own brand of perfumes however, whatever she said wasn’t far from truth either. Humans and fragrances are inseparable and a fragrance can reveal a lot about one’s personality.
Wiki says, the word perfume used today derives from the Latin word “per fumus”, meaning through smoke. Perfumery, or the art of making perfumes, began in ancient Mesopotamia and Egypt and was further refined by the Romans and Persians.
Different types of Perfumes
Perfumes are classified according to the concentration of aromatic compounds in a solvent.The different types of perfumes available is as follows:
Perfume extract (Extrait): 15-40% aromatic compounds
Eau de Parfum (EdP), Parfum de Toilette (PdT): 10-20% aromatic compounds.
Eau de Toilette (EdT): 5-15% aromatic compounds
Eau de Cologne (EdC): Chypre citrus type perfumes with 3-8% (typical ~5%) aromatic compounds
Splash and After shave: 1-3% aromatic compounds
The major brands operating in the perfumes industry are Estée Lauder, Tommy Hilfiger, Ralph Lauren ,Calvin Klein, Chanel, Cartier, Christian Dior , Hugo Boss , Perfume ranges from Giorgio Armani, Gucci, Roberto Cavalli, Bvlgari, Prada and Dolce & Gabbana
Celebrity endorsement of top perfume brands are the latest trend world over. Perfumes like ‘ Britney fantasy’, ‘JLo Live’ , Christina Dior are now the craze among the masses.
The potential of Perfume industry
The fragrance industry is a multi-billion dollar industry. Consumers Spend $5.1 Billion on Fragrances. For Perfume Exporters the potential is mind boggling in this exciting and growing market as the perfumes sales shoots up on almost every occasion.
Designer perfumes and colognes are one of the most popular gifts given round the year. Sales explode during festivals like Christmas, Valentine’s Day, on special days like Mother’s Day, Father’s Day, etc. and personal occasions like Birthdays and Anniversaries.
Dial M for Marketing
Marketing has became one of the most important factors in the success of perfumes and fragrances. Advertising professionals use their creativity to the hilt to make a perfume look mysterious, alluring and attaractive. Exporters and suppliers across the globe have realised the potential of online promotion and are leaving no stone unturned to promote their products to the new generation buyers.
Challenges for Indian Exporters
Perfume exporters from India are also trying to their best to leverage the demand for Indian fragrances all over. The important challenges that they focus on are
- Which countries receive the most exports from India?
- What is the value of these exports and which countries are the largest buyers?
- How important is India compared to others in terms of the entire global and regional market?
According to some reports, the United States accounts for the largest market share of worldwide fragrance sales. Although the USA can be considered the fragrance capital of the world, the fragrance industry is a global enterprise with millions of international stakeholders. Perfume exporters from India are also trying to tap the best of the market overseas in order to multiply their profits and it would be worth a wait to see them conquer the world !
PS : If you are a perfume exporter get your online catalogue today and make profits by tapping the business queries being generated across the globe on the web 24/7 .
To know more , click on Perfume Exporters .
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