One of the recent case study - on how to brand a product took, Fritolay's Aliva as its subject. Aliva intended to sell their salted biscuits and had two major challenges to take care of
1.Salted Biscuits was already a saturated segment.
2.Urban folks preferred chips to salted biscuits.
So what Aliva did to take on the challenge was to smartly package their salted biscuits , the way chips are done and marketed it through a cheesy ad campaign. It evoked enough curiosity and it worked, leading to instant success of the product.
Lesson learnt : Attractive and Creative Packaging can do a lot for your product sales and have become an important factor in increasing the sales of any company.
Needless to say, the Packaging industry continues to prosper even in the downturn. The worldwide packaging machinery market is likely to exceed $40 billion annually by 2015 according GIA, Global Industry Analysts Inc.
A few Industry Analysts are sceptical about what is causing this growth that too when the US. packaging market- the largest in the world, has reached a level of maturity. This growth is being attributed to increased consumption and higher disposable incomes in the developing countries like India, China etc.
Packaging is required not only for protecting & preserving the product but also for displaying informing about the products to the buyers. Now Packaging is used as a compelling marketing tool for persuading the consumer, in purchasing the products. The impressive graphic & physical design that we get see on the packages is due to the vast improvement in the technology of packaging machines, offlate.
Packaging machine can be categorized according to the type of product being packaged.There are assorted packaging machines which perform specific operations like wrap, seal, fill and form machines, pallet & tying machines, label, box & case machines etc. Packaging equipments are used in various industries such as food processing industry, pharmaceutical, chemical and so on.
Packaging Equipment suppliers in China, India etc. are grabbing shares of not only of their own country's business but are also exporting to other countries. It seems like in the upcoming times the Packaging machinery exporters will surely scale new heights .
To see a comprehensive Business Directory click on Packaging Machinery Exporters
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