Bath Mats, Cotton Rugs and Home Textiles

Textile production in India is huge and widespread. There are a number of city based hubs of textile production with their own speciality and niche. Home textile is one of the most popular category and a major contributor in textile related exports. As per the last reports, India is among the world's top three suppliers of home textile products. Out of the US$1.2 billion worth of exports, almost 80% is shipped to the United States and the rest gets divided into European Union and other countries.

Panipat is one of the main hub of home textile production in north India. Earlier it used to be known mainly for "panja durries". But later on other home textile related items too got a boost. Panipat now records an annual turnover of more than Rs 3000 crore per annum. The main reason why Panipat flourished so quickly as an home textile epicentre is the easy availability of raw materials and bulk manufacturing which leads to low cost of production.

Experts believe that there are two main segments to watch out for the home textile industry. One is bath mats and the other one is cotton rugs.

Bath mats : Bath mats continues to enjoy its strong run in the home textile market. Many new range and collections of these mats is hitting the market every now and then to satiate the need of the buyers. Bath mats are an essential accessory for almost every household and hence remain in business through the year.

Cotton Rugs : There is an unprecedented demand for cotton rugs which are available in a plethora of designs and patterns. These days many interior decorators strongly advocate the use of cotton rugs for balancing the overall design of a household. The current phase is being touted as a temporary rage but experts aren't ruling out future consolidation.

Even though the experts have highlighted the above two segments, other segments too are expected to do well. A robust growth has already been forecasted as the western buyers continues to appreciate the Indian made rugs and other home textile materials. In the times to come , India will continue to remain one of the major hubs of home textile production and Panipat will play a significant role in that.

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