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Dec
29

What B2B Client Wants : The 2011 Wishlist

Many people look forward to the new year for a new start on old habits. ~AnonymousAs 2010 is about to sign off, I decided to step back a little , introspect and analyse a few things from a client's point of view. The main concern which came to my mind was - What is it that exporters, manufacturers and suppliers really expect from a SEO campaign. I thought of it as a compelling reason to write because of the industry wide rising mismatch between a client's expectation and a SEO' deliverability . Below are the few points, which i could thought of, from a client's perspective, feel free to add yours in the comments.Lower CPC and a Higher ROIGetting a client ranked for his set of keywords organically, ...
Dec
27

Handicrafts Exporters Have High Hopes From 2011

This week while tracking the growth of Indian handicraft industry, I came across two important news stories and one interesting phrase. The first story highlighted that the handicraft industry over exceeded its annual target and is now among the quickest sectors to move out of recession. The target of 990 million dollars was surpassed convincingly as this year's handicrafts exports turnover was around 1024 million dollars. Quite understandably, the government of India, too has revised the handicrafts export target upwards for the current fiscal .The second story which caught my attention was that the Indian government is all set to provide more incentives to some of the “not to strong” sectors ...
Dec
23

Leather Exporters Achilles Heel : Currency Fluctuation

How you respond to the challenge in the second half will determine what you become after the game - winner or a loser ~ Louis CamutiAs reported earlier weakening Euro is now emerging as a chief cause of concern for the Indian leather exporters. It can cause a downward fall of the leather industry and holds the potential to reduce it's growth by 10% out of the projected figures. Repeated advisories were issued (to avoid long term contracts) and feelers were sent to the government to look into this, but unfortunately there wasn't any timely action taken.One of the main reason for such a huge negative impact of Euro weakening is that almost 70% of Indian leather products are exported to Europe. ...
Dec
21

Indian Artificial Jewelry Market Wary Of Chinese Chequers

“The arts are an even better barometer of what is happening in our world than the stock market or the debates in congress.” - Hendrik Willem Van LoonChinese Premier, Wen Jiabao's visit to India has not been hailed as a success despite of the quantum of deals signed - 48 agreements worth over USD 16 billion. Had it been any other country the media would have gone into self congratulatory overdrive, highlighting India's increasing stature in the world trade, however this time the missing euphoria was quite noteworthy.China is our biggest trade partner, yet it remains the most fickle minded one. Reports keeps on pouring every now then about the heated border disputes, china's usage of Pakistan ...
Dec
16

The Top 7 Jewelry Trends of 2010

Trends, like horses, are easier to ride in the direction they are going. - John NaisbittIts the same time of the year wherein the yearly round ups make their way to the news headlines. Twitter, Facebook and Google have just released the top 10 trends observed on their site. While I was going through that, I just thought of compiling a list of top 7 trends observed in our very own jewelry segment, in 2010. The trends are as follows :High Demand of Sterling Silver jewelryAs the gold prices soared to new heights, sterling silver made a remarkable comeback as one of the sought after fashion trend which went on to become stronger with each passing month. More and more jewelers and jewelry manufacturers ...
Dec
15

Jute Products Manufacturers Unflappable Amidst Crisis

The Jute industry in India is going through turbulent times and is looking for long term solutions from the industry leaders.The jute sector in India occupies an important place in our economy as it provides direct employment to about lakhs of workers and supports the livelihood of around 4 million families. As per the last statistics available, jute exports are to the tune of nearly 1000 crore INR. So far, the government support has remained perennial, as the Jute Sector has usually been included for special attention in its policy framework. The jute industry has usually been on a roller-coaster ride and its growth seems uncontrolled and unregulated which often reverses the good ...
Dec
10

B2B Portals increase their Social Media Presence

While you are destroying your mind watching the worthless, brain-rotting drivel on TV, we on the Internet are exchanging, freely and openly, the most uninhibited and shocking details about our "CONFIG.SYS" settings.” Dave Barry Jokes apart, The first big info war is on. Freedom of speech is fighting with government's veil of confidentiality. No matter whose side you are on, that (the) matter of fact is you have been drawn into the first virtual world war. The hacktivists says, freedom of speech is a birthright and what they are doing is a peaceful protest – as putting down a site doesn't involve any bloodshed though the US Government begs to differ. Their counter point is the repercussion ...
Dec
9

Costume Jewelry Exporters Eyeing Better Profits Next Year

The difference between false memories and true ones is the same as for jewels : it is always the false ones that look the most real, the most brilliant. ~ Salvador Dalí Wikipedia defines costume jewelry as - “ Jewelry or ornamentation to complement a particular fashionable costume or garment. It was intended to be fashionable for a short period of time, out date itself, and then be repurchased to fit with a new outfit or new fashion style.” Over a period of time costume jewelry has been able to carve its own niche as a jewelry segment and now, is on the must have list of even the upmarket high class, who used to detest it earlier. On the business front, costume jewelry manufacturers ...
Dec
6

Top 5 Trends To Watch Out For The Handicrafts Industry In 2011

“A guy walks up to me and asks 'What's Punk?'. So I kick over a garbage can and say 'That's punk!'. Then he kicks over the garbage can and asks “That's Punk?', I say 'No, that's trend!'” - Billie Joe Armstrong News reports confirm that India's handicrafts industry is in a healthy state and is poised for further growth. As last heard, India's handicraft export grew by about 19 per cent (approx. over $154.16 million) in May, thanks to the increasing demand from the US market. Another report confirms the surge and even predicted that buoyed by an increase in demand from the US and Europe, India's handicraft exports may even touch the Rs 10,000 crore mark in the current fiscal year. Among ...
Dec
2

Sterling Silver Jewelry Exporters Optimistic For 2011

Silver, like any other commodity, has an intrinsic value, which is not arbitrary, but is dependent on its scarcity and the quantity of labour bestowed in procuring it - David Ricardo Metals don't lie, at least not in the commodity market. Experts believe that silver will rise exponentially in the next few months. The rise in the price would remain a matter of intense debate both for the investors and the jewelry makers. A recent report released in UK observed that - " This year’s consumer demand has already reached its all-time high, which is 5% more than last year’s volume. In 2010, jewellers bought 10% more silver while the industry increased its consumption by 18% as compared to 2009." ...
Nov
30

Fashion Accessories Suppliers Raring To Sell Online

“The Internet is the first thing that humanity has built that humanity doesn't understand, the largest experiment in anarchy that we have ever had.” - Eric Schmidt, CEO - Google On 17 Nov 2010, Google announced its foray into the online fashion industry by launching Boutiques.Com – A fashion centred search platform, which lets its users find and discover fashion goods/ accessories through a collection of boutiques customized by celebrities, stylists, designers, and fashion bloggers. Experts say that, Google aims to become the first stop for online shoppers of apparel and accessories. As expected, Boutiques.com doesn't sell the items on its own , it just guides the users reach the best ...
Nov
27

Indian Handicrafts Exporters Awaiting Their Gold Rush

Every decade needs its own manual of handicraft. - Liberty Hyde Bailey The latest buzz in the Indian handicrafts market is about the recent revelation that, the handicraft industry stands at $100 billion worldwide and India has just 1.2% of this market. Rubbing the salt on the wounds is another fact that, China, Indonesia and Vietnam are the biggest three exporters of handicrafts, across the globe. Even though Indian handicrafts industry is showing signs of improvement (the first half of the current financial year was $1.07 billion, about 24 per cent up from $864 million achieved in the first half of last year), the matter of fact is - it is still miles away from the coveted top 3 slots. ...
Nov
22

Carpet Suppliers on a Roller Coaster Ride

Recently, the India's Ministry of Textiles announced that USA has removed Indian carpets from the list of products "produced by forced labour or child labour in violation of international norms.” The US dept. of labour quickly clarified that it hasn't taken such a decision and would comment upon after studying the findings of an undergoing research report. The Indian carpets industry used to be largely unorganized in the 90s where in few instances of such violations were observed, however as this sector is getting more regularised, such practises has significantly reduced. The US dept. of labour has a strict policy against import of those articles or products where in child ...
Nov
19

Jewelry Exporters all set for Christmas Carnival

“India is no longer a rising power but has already risen! “Many wonder, what made US president Barack Obama make such a huge statement. Economists back home feel, a big consumption market and the ever increasing high disposable income of our young generation could be the key factors. Just as I am writing this article, news have poured in that WGC (World Gold Council) has confirmed the recovery in the jewellery market ...
Nov
17

Why Corporates Still Don't Get Social Media Right?

I am not sure how many of you have watched recently released “The Social Network” a sort of fictional biopic on Mark Zuckerberg , Facebook's founder. Adapted from Ben Mezrich 's novel - The Accidental Billionaires, it delivers a strange but intense experience as it makes you watch your present as a phased out piece of history. The Social Network, has all the thrills, excitement and wow moments, which you would ...
Nov
12

Scientific Instruments Manufacturers Aim To Rise Against The Tide !

“ The heart is the only broken instrument that works.” -- T. E. Kalem India and China are competing hard for every possible inch in the battle of capturing the highest possible market share in the scientific instrument segment. China has many advantages at the moment though India could soon outpace them in this category. Below is a brief analysis: Crouching Tiger ( India's Perspective) The scientific instruments ...
Nov
12

Packaging Machinery Manufacturers Foresee Huge Gains

Everyone is gifted - but some people never open their package - AnonymousI like watching business channels and Enow is my current favourite. The other day they did a story on the packaging industry in India which made me think about a few interesting questions.What would be the state of manufactures or suppliers in the absence of packaging industry? How would they preserve their products for a longer shelf life without ...
Nov
3

God Statues Manufacturers Gung-Ho About The Festive Season

“God whispers to us in our pleasures, speaks to us in our conscience, but shouts in our pains: It is His megaphone to rouse a deaf world” C.S. Lewis quotes Last to last week I went to see RGV's latest flick Raktacharitra (India's own version of kill bill). The movie was at its best average and slightly over the top due to its deafening background score. There was one scene which particularly impressed me, where ...
Nov
3

Cutting Tools Suppliers Against Protectionist Measures

“ Government's view of the economy could be summed up in a few short phrases: If it moves, tax it. If it keeps moving, regulate it. And if it stops moving, subsidise it ” - Ronald Reagan These are tough times for the global economy as the recovery is less then desired. The currencies are being manipulated, the so called champions of globalization are thinking about protectionist measures and the threat of a wall street like downfall still looms large on the heads of many states. In the midst of all this lies the perplexed and sceptical pawns of this big game - the exporters, suppliers and the manufacturers. In the era of globalization where we all are interconnected, a small change in ...
Oct
26

Silver Jewelry Suppliers Upbeat On The Festival Season!

Silver jewelry suppliers are quite upbeat about the upcoming festival season and are looking forward to post their best ever profits so far. The only dark lining among these silver clouds is the rising cost of silver. In the commodity market, silver is shining quite bright and has even outperformed gold in the current bull run.The existing high demand for silver is being further fuelled by the investment sector, the industrial requirements and the jewellery makers across the globe. The dwindling momentum within the world economy, has made the whole situation more complex as the investors are often in the dilemma on whether to invest in gold or silver. Trade analysts say that the continued ...

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